Sanjeev Bhatia

Architected end-to-end customer marketing campaigns, focusing on new customer acquisition, activation, and retention/reactivation strategies, resulting in the addition of over 10,000 new customers and increasing retention by 1,500 customers till date. Enhanced campaign performance through automation, meticulous data processing, and insightful reporting, ensuring optimal effectiveness and goal achievement. Curated and targeted personalized messaging to customers, leading to a rise in email open rates from 18% to 25% and click-through rates from 5% to 7.5%, significantly increasing customer engagement. Orchestrated and executed omnichannel marketing and CRM strategies, expanding campaign reach to over 2 million customers through email, SMS, push notifications, in-app messaging, and display ads. Designed, implemented, and oversaw the full lifecycle of marketing campaigns, including segmentation, personalization, scheduling, testing, and deployment, utilizing Salesforce Marketing Cloud, Pardot, HubSpot, and JIRA. Leveraged data-driven insights to fine-tune campaign strategies, delivering actionable recommendations based on thorough performance analysis and detailed reporting. Championed Affiliate Marketing by cultivating strategic partnerships and executing performance-driven campaigns to drive substantial growth and broaden market reach. Developed and managed a global, multi-industry email calendar, crafting over 200 engaging content pieces that drove an additional 1,000,000 interactions and maintained strict data hygiene and integrity.

Led Marketing Automation and campaign management for EMEA and APAC regions, driving successful multi-market execution and optimization. Collaborated with key stakeholders to develop and execute email and nurture campaigns, overseeing content compilation, campaign briefs, deadlines, production, and post-send analysis. Directed Account-Based Marketing (ABM), lead generation, and demand generation campaigns from planning to execution using Salesforce Marketing Cloud (SFMC). Crafted customer journey engagements, leveraging inbound marketing, webinars, and automated welcome journeys to maximize customer touchpoints and engagement. Maintained and analyzed the monthly Email Marketing Dashboard, providing insights on campaign performance, segmentation, and targeting strategies. Introduced and implemented innovative campaign techniques, including Automation Studio and Journey Builder, to enhance customer engagement and response rates. Oversaw daily email marketing operations, including message preparation, data import, distribution list validation, QA testing, and HTML coding, while collaborating with the creative team to refine email design and functionality.

Coordinated the planning and execution of marketing mailings, materials, and website content, leading to the successful delivery of over 150 marketing campaigns. Initiated targeted email marketing programs, boosting customer engagement and conversion rates through precise segmentation and tailored messaging. Led a team of 12 marketing professionals, directing their efforts to ensure successful campaign execution and alignment with organizational goals. Interacted with marketing specialists and graphic designers to create impactful marketing materials, resulting in the production of over 100 high-quality assets. Developed complex workflows, including AB testing and automation, improving campaign performance metrics and optimized workflows for over 50 campaigns. Oversaw a global, multi-industry email calendar and maintained the CRM database, ensuring data integrity and driving continuous improvement in campaign metrics.

Managed the recruitment lifecycle using the GOM tool, efficiently handling over 100 roles across HRO, Finance, Accounts, Digital Marketing, and Salesforce Marketing. Successfully closed 20-30 recruitment demands each month for both international and domestic projects, showcasing the ability to handle high-volume recruitment and address diverse staffing needs from entry-level to senior leadership roles. Demonstrated strong skills in managing internal employee deployment, contract conversions, and exit formalities, ensuring smooth transitions and compliance. Maintained a high standard of recruitment practices, from candidate sourcing to offer letter creation, contributing to a 30% reduction in time-to-hire.

Utilized global recruiting software to streamline bulk hiring processes and manage vendor relationships, resulting in efficient recruitment operations for BPO roles. Achieved exceptional results by closing over 300 recruitment demands within just 2.5 months, focusing on Finance and Accounting roles across various levels. Recruited for major Finance & Accounting projects, including high-profile clients such as Marriott International and Verizon, exhibiting a deep understanding of sector-specific requirements and delivering tailored recruitment solutions. Conducted internal staffing processes including ACM (Applicant Candidate Management), seeding, redeployment, and rebadging.

Designed and implemented targeted email campaigns using Salesforce Marketing Cloud, including Email Studio, Content Builder, and Mobile Studio. Optimized campaign performance through A/B testing, identifying effective email variations that led to a 30% increase in overall email engagement and conversion rates. Facilitated with teams to ensure creative and impactful execution of promotional offers, analyzing email metrics to improve conversion rates and strategize future campaigns. Provided support during campaign execution, resolving issues and contributing to daily stand-ups, leading to a 40% reduction in campaign deployment time and enhanced alignment on asset requirements and target audience setups. Created smart forms & business processes in Web Studio and organized live conferences for universities, utilizing business cards to expand network and generate referrals.

Directed the complete lifecycle of push, SMS, and email marketing campaigns, managing over 100 campaigns annually and increasing engagement rates. Implemented targeted user segmentation strategies and coordinated with growth managers and internal teams to design and execute impactful promotional campaigns. Interacted with tech and product teams, resolving technical issues and optimizing processes, leading to a 15% reduction in campaign downtime. Established and standardized a campaign execution process, significantly improving internal communication, and led a team of high-performing marketing professionals.