Himanshu Kumar
@user.2512584
Performance Marketing & Digital Marketing Manager
Noida, India
Himanshu Kumar is a seasoned Direct Marketing and Business Operations Professional with extensive strategy, program, operational, and P&L management experience. He has over 13 years of digital marketing experience, including roles as Marketing Manager at Utsav Fashion, Digital Marketing Manager and Team Lead at Adcore (nearly 5 years), Manager of Digital Marketing at Tashee Group, and Assistant Digital Marketing Manager at Golden Phoenix. He holds a B.E. in Computer Science Engineering and specializes in performance marketing, SEO, SEM, and marketing automation tools.
Experience
Marketing Manager
Utsav Fashion Pvt Ltd
Built and managed acquisition campaigns across social, SEM, and display channels. Analyzed and optimized campaign performance using Google Analytics. Developed and oversaw growth marketing campaigns focused on social media and paid advertising. Managed digital marketing channels including website, blogs, emails, and social media. Measured ROI and KPIs and prepared budgets.
Performance Marketing Manager | Digital Marketing Manager | Team Lead | Key Accounts Manager
Adcore
Created strong performance marketing strategies. Developed and managed digital prospecting and remarketing campaigns. Managed budgets across all digital channels for strong ROI and efficient CAC. Led end-to-end performance marketing across paid social channels. Tracked and reported on key KPIs of media activity.
Manager - Digital Marketing
Tashee Group
Designed, executed, and maintained ROI-focused PPC/Display campaigns. Conducted thorough keyword analysis. Optimized PPC and Paid Social campaign components. Executed A/B split testing for ad copy and landing pages. Compiled monthly PPC reports for clients.
Assistant Digital Marketing Manager
Golden Phoenix
Maintained Project Management System (PMS). Handled client communication. Performed daily quality checks on links built by the team. Made month-end reports.
Education
V.M.K.V Engineering College, VMU Salem
Bachelor of Engineering
Computer Science Engineering
Tamil Nadu