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Himanshu Kumar

@user.2512584

Performance Marketing & Digital Marketing Manager

Noida, India

https://bit.ly/2RT8ptP

Utsav Fashion Pvt LtdV.M.K.V Engineering College, VMU Salem

Himanshu Kumar is a seasoned Direct Marketing and Business Operations Professional with extensive strategy, program, operational, and P&L management experience. He has over 13 years of digital marketing experience, including roles as Marketing Manager at Utsav Fashion, Digital Marketing Manager and Team Lead at Adcore (nearly 5 years), Manager of Digital Marketing at Tashee Group, and Assistant Digital Marketing Manager at Golden Phoenix. He holds a B.E. in Computer Science Engineering and specializes in performance marketing, SEO, SEM, and marketing automation tools.

Experience

Marketing Manager

Utsav Fashion Pvt Ltd

Full-time•Jun 2023 - Aug 2024•India

Built and managed acquisition campaigns across social, SEM, and display channels. Analyzed and optimized campaign performance using Google Analytics. Developed and oversaw growth marketing campaigns focused on social media and paid advertising. Managed digital marketing channels including website, blogs, emails, and social media. Measured ROI and KPIs and prepared budgets.

Performance Marketing Manager | Digital Marketing Manager | Team Lead | Key Accounts Manager

Adcore

Full-time•Jul 2018 - May 2023•India

Created strong performance marketing strategies. Developed and managed digital prospecting and remarketing campaigns. Managed budgets across all digital channels for strong ROI and efficient CAC. Led end-to-end performance marketing across paid social channels. Tracked and reported on key KPIs of media activity.

Manager - Digital Marketing

Tashee Group

Full-time•Jul 2015 - Jun 2018•India

Designed, executed, and maintained ROI-focused PPC/Display campaigns. Conducted thorough keyword analysis. Optimized PPC and Paid Social campaign components. Executed A/B split testing for ad copy and landing pages. Compiled monthly PPC reports for clients.

Assistant Digital Marketing Manager

Golden Phoenix

Full-time•Dec 2010 - Jul 2015•India

Maintained Project Management System (PMS). Handled client communication. Performed daily quality checks on links built by the team. Made month-end reports.

Education

V.M.K.V Engineering College, VMU Salem

Bachelor of Engineering

Computer Science Engineering

•Grade: 71%

Tamil Nadu

Skills

Performance Marketing
Market Research
Online Marketing
Strategic Planning
Web Analytics
Campaign Management
SEO
Marketing Automation
Google Analytics
Google Ads
Meta Ads
Social Media Marketing
ClevertTap
Netcore
WebEngage
Nosto
PPC
Display Advertising
A/B Testing
ROI Optimization
Team Leadership
Client Servicing