Default profile banner
PB

PREETI BODDU

@preetiboddu

Business Manager at My Digital Shelf

Mumbai

My Digital ShelfNMIMS Global

Preeti Boddu is a Business Manager with extensive experience in growth strategy and operations management. She has a proven track record of driving sales growth, optimizing marketing campaigns, and leading teams at organizations like My Digital Shelf and Arthan Finance. Currently pursuing a PGBDM, she specializes in data analysis, strategic planning, and client management.

Experience

Business Manager

My Digital Shelf

•Sep 2023 - Present

Providing strategic insights for driving significant sales growth and market expansion; Cultivating key partnerships for enhanced customer experience; Analyse user behavior, campaign data, competitor activity and product performance to improve decision-making; Strategize, implement and optimize marketing campaigns; Drive sales efficiency, optimize budgets, and maximize resource allocation; Mentored a 10-member team in collaboration with senior management

Growth Manager

Arthan Finance

•Apr 2023 - Sep 2023

Conduct market research and competitor analysis for growth prospects; Collaborated with different teams and management to align growth strategies; Analyze user behavior and campaign data for actionable insights; Performance monitoring by tracking KPIs and providing regular updates on growth metrics; Drive user acquisition efforts and optimize conversion funnels to increase user retention

Growth & Strategy Manager

Patilkaki Ecom Ventures

•Aug 2022 - Jan 2023

Develop organisational strategies through market research and analysis; Providing market insights by assessing trends and competitors; Plan and implement strategic projects aligned with organizational goals; Assisted senior management in decision-making based on analysis and insights

Operations Team Lead

My Digital Shelf

•Apr 2020 - Aug 2022

Develop and execute marketing strategies through database management, email campaigns and email marketing; Conduct market research, data analysis, providing insights for strategic decision-making; Ensuring client satisfaction and retention through effective project management; Providing project assistance on eCommerce conferences and various events; Event Coordination through organizing eCommerce webinars, events and enhancing engagement with SwapCard software; Recruiting, training and supervising talent for fostering growth

Education

NMIMS Global

PGBDM

Operations Management

Present

R.A Poddar College

Bachelor of Commerce

Jan 2016 - Jan 2019

Skills

Data & Business Analysis
Sales Forecasting & Planning
Strategic Planning
Marketing Planning
Campaign Management
Client Management
Team Management
Project Management
Digital Marketing
Database Management
Tracking & Analytics Tools
CRM Tools
Marketing Automation