Salik Shah is a Growth Hacker and Content Marketing Director with over 15 years of experience driving business growth, sales, and impact for global startups and Fortune 500 companies. He specializes in leveraging design, strategy, and storytelling to help founders launch, pivot, and scale their businesses. As a brand consultant and marketing director, he has a proven track record of building and leading digital marketing campaigns from scratch.
Experience
Growth Hacker & Content Marketing Director
Freelance
Developing go-to-market strategy, content, and design for global startups and VCs. Success stories include helping raise $1 Million for an AI startup, revamping a Shopify store, and developing GTM for a pre-seed Web3 e-commerce platform. Delivered content strategy and copy for the fully autonomous ERP from Grene Robotics. Spearheaded Science Film Festival 2018. Ghost-written and edited books for business leaders.
Account Director
MWG
Helped reposition the company from a 'copyediting' to a 'content marketing' firm. Mapped competition and developed sales proposals to Fortune 500 clients. Introduced a data-driven approach to content and marketing, delivering powerful rebranding strategy and collaterals.
Senior Project Manager | Ex-Social Media Head
Jack in the Box Worldwide
Supercharged the growth of the digital arm of 120 Media Collective from an early startup to a leader in the digital landscape. Delivered and managed end-to-end web development, design, and digital marketing efforts for multiple brands.
Content Strategist & Social Media Manager
Dentsu Webchutney
Delivered search and social media marketing strategy and content for campaigns for Tata Tea, Titan, and Makemytrip.com. Planned, created, and measured performance of content for web and social media channels.
Screenwriter, Assistant Director & Producer
Contract
Worked on a National Geographic documentary: Inside Mumbai Terror Attack. Produced dozens of promos, event videos, and special features for Bollywood Hungama.
Copyeditor
Mindworks Global
Copyedited the American national broadsheet daily, The Miami Herald International.
Education
University of Virginia, Darden School of Business (Coursera)
Certificate
Digital Product Management, Agile Meets Design Thinking, Hypothesis-Driven Development, Agile Analytics, Managing an Agile Team, Marketing Analytics
Hubspot (Coursera)
Certificate
Content Marketing, Social Media Marketing, Email Marketing, Sales Enablement & Management, Inbound Sales, Growth-Driven Design, Inbound Marketing
University of California, Davis (Coursera)
Certificate
The Strategy of Content Marketing
MHMK Macromedia University for Media and Communication
Certificate
Design Thinking
Film and Television Institute of India (FTII)
Coursework
Film Studies
Licenses & Certifications
Digital Product Management, Agile Meets Design Thinking, Hypothesis-Driven Development, Agile Analytics, Managing an Agile Team, Marketing Analytics
University of Virginia, Darden School of Business (Coursera)
Content Marketing, Social Media Marketing, Email Marketing, Sales Enablement & Management, Inbound Sales, Growth-Driven Design, Inbound Marketing
Hubspot
The Strategy of Content Marketing
University of California, Davis (Coursera)
Design Thinking
MHMK Macromedia University for Media and Communication
Film Studies
Film and Television Institute of India (FTII)