Vidhu Singh

Creating strategies to incorporate new corporate clients/ parties/ organizations. Maintaining relationships with the current client base to produce long sustainable business partnerships. Leading the media and marketing teams to provide optimally curated and accurate content to our multiple media handles (print, digital, online, TV, etc.). Representing the organization and its services and products at local and national exhibitions, seminars, conferences, etc. Handled the complaints department, to ensure excellent ‘after-sales service’ and addressing all customer grievances.

Handled the Sales, Marketing and Procurement teams of the organization. Created business strategies for exclusive dealership with – International Tractors Limited (Punjab) to internationally represent Solis tractors (Market leaders in Europe and America) within certain countries of Africa. Was the Point of Contact between our organization and I.T.L. Established connections with several government senators and dignitaries to design Govt-schemes for the farmers. Analysed the tractor-market, demand and sales patterns, consumer requirements and needs, competitor products and U.S.P.s, etc to create strategies to provide market-penetration and establishing a client base. Successfully sold more than 100 units of tractors ranging from 15 HP to 100 HP. Built partnerships with banks and farming organisation’s to create financial schemes to allow farmers from varying financial backgrounds to be able to afford/rent our tractors. Developed, implemented and evaluated category plans to meet profit objectives; tracked and managed category-wise Annual Operating Plans (AOP) and Advertising & Promotion (A&P) plans.

Handled sales of Tiles (porcelain and ceramic) and sanitaryware for the European market. Handled the entire sales operations for North and North-west Europe continent by following existing sales strategies based on market research and assessment. Product portfolio included tiles, water closets, bidets, wash basins, urinals, accessories, furniture, mirrors, lights, bathtubs, shower trays, kitchen sinks, counter-tops, vanity-tops, skirtings, facades, water-jet designs, etc. Achieved and exceeded previous year’s sales figures and the sales target for the respective year. Led the project of a residence complex in Florida.

Responsible for analysing the support renewal requirements of the customers (RFP’S, Tenders, Direct RFQ). Generating quotes and estimates using a number of systems, tools and spreadsheets. Answering queries of the Emircom Account Managers and Pre-Sales Engineers for all issues relating to CISCO support.

Assessment of the customer’s products need and the nature of company to implement the best marketing strategy for the same via all available mediums. Marketing strategies included advertisements on TV and radio, online and offline marketing, direct marketing, brochures, pamphlets, magazines, word-of-mouth, etc. Tie-up with World trade center – Dubai to create regional and international events on 50-50 partnership basis.

Assessed the current Indian and several International markets to understand the business feasibility of initiating this Start-Up. Overlooked the installation, assembling and setup of our ‘bread-making machines’ in Mumbai. Constructed business models to create a market in certain UAE and African countries. Handled all communications between company and our network of contacts, distributers, etc. Edited and created media content.