PRANITA SHARMA

Drove sales for over 50 brands through high-converting campaigns. Creating strategies based on their value propositions, core market problems/needs, and ideal customer profiles. Analysing consumer behaviour under varied e-commerce industries. Conversion: Conversion rate optimisation through funnel analysis & offers along the user journey. A/B tested campaigns with a strong focus on ROAS or generating quality leads for B2B clients. Delivered a maximum ROAS of 3757 in a month in one of the winning campaigns.

Led media buying vertical for food, non-profit, education, & tech companies to amplify their lead generation, conversion, traffic, awareness, and remarketing efforts on Google and Meta. Awareness: Diversified campaigns including Search, Video, Display, Social Media, Dynamic, Demand Gen, GMB, Shopping, & Performance Max. Interest & Consideration: Improved click through rates and drummed up website traffic through PPC campaigns. Conversion: Optimized campaigns and landing pages with a data-driven approach, Targeted new and returning website visitors while handling budgets of upto 80L.

Looked after month-on-month overall digital strategy & analysis. Regularly networked with Indie musicians to work on promotional strategies. Created product positioning via short/long-term campaigns & messaging. Awareness: Conceptualised and executed branding campaigns to increase visibility of all verticals that spanned website, TV, mobile, & social media. Interest & Consideration: Worked on content and list growth through varied referral channels including social media, newsletters, emailers, push notifs, & SMS. Retargeted and engaged different target groups. Awareness: Led visibility campaigns with budgets up to 20L. Influencer strategy/ onboarding/ negotiation/ management for FMCG brands from Beauty, Hygiene, and Skincare industries.