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Kanika Maheshwari

@kanikamaheshwari

Marketing Professional

Jaipur

GreenieMalaviya National Institute of Technology, Jaipur (MNIT)

Kanika Maheshwari is an MBA graduate specializing in Marketing & Analytics. She possesses practical experience in sales, marketing, and social media management, including leading sales teams and generating leads. Her expertise includes content writing, market research, and utilizing tools like Tableau and SPSS to drive business objectives.

Experience

Social Media Marketing

Greenie

InternshipJun 2001 - Oct 2001Delhi

Created content for social media platforms and websites. Managed social media presence and communicated with followers, responding to queries in a timely manner.

Marketing

Gratitude Farms

InternshipJun 2001 - Jul 2001Pondicherry

Generated new leads through E-Marketing and handled lead queries. Conducted consultant sessions and onboarded resellers. Worked on B2B and B2C organic stores, making calls to potential customers. Performed market planning (SWOT analysis, positioning) for Maheshwari Artaecraft.

Sales & Marketing

Shubhang Jewels

Full-TimeJun 2001 - May 2001Jaipur

Coordinated with the marketing team for lead generation. Responsible for reaching sales targets and leading the sales team. Ensured high quality of customer service and provided beneficial advice. Built client relationships through one-on-one customer service.

Education

Malaviya National Institute of Technology, Jaipur (MNIT)

MBA

Marketing & Analytics

Jan 2022

Rajasthan University

BCA

General

Jan 2019

CBSE

HSC

Commerce & IP

Jan 2016

CBSE

SSC

Jan 2014

Licenses & Certifications

Fundamentals of Digital Marketing

Google Digital

Issued: Jan 2020• No expiration

Excel Skills for Business Essentials

Macquarie University

Issued: Jan 2021• No expiration

Market Research and Consumer Behavior

IE Business School

Issued: Jan 2020• No expiration

Skills

SPSS
Tableau
SQL
MS Word
MS PowerPoint
MS Excel
MS Visio
Canva
Social Media Platform
Sales & Marketing
Content Writing
Lead Generation
Market Research
B2B/B2C Marketing