Prajkt Akhapne

Led SEO strategies, increasing the website’s monthly traffic from 3k to 40k per month wihtin a year using programmatic SEO, technical SEO, competitor research, and content. Grew DA of the website from 20 to 35. Introduced a new BD channel for supply acquisition and scaled it to a 50% share of the total monthly quality supply. Led customer acquisition via business development through tele-calling by identifying the right signals. Scaled email marketing, and LinkedIn outreach, by targeting the right ICPs & A/B testing. Executed Google Ads and YouTube Ads for branding and lead generation and scaled paid lead generation using various targeting, and lookalike and retargeting audiences. Experimented with ad copies, creatives, and form length/questions, to gain cost-effectiveness for Meta ads. Worked on the CRO of the landing page form resulting in a 10% click-to-conversion rate. Led experimental projects including a referral & ambassador program. Led WhatsApp re-engagement initiative to push new users down the funnel.

Launched an SEO content campaign, achieving 49.4k unique pageviews and ranking 20 blogs in the top 10 for 80+ non-branded keywords within 7 months. Developed 70+ content pieces, including blogs, ebooks, landing pages, emails, and video scripts, sales enablement, ensuring high quality and timely delivery. Collaborated with design, UI/UX, and video teams to enhance content effectiveness. Strategised & ran email marketing campaigns to cross-sell products.

Developed and implemented a sales process that achieved a 15% conversion rate for cold leads and a 10x increase in new lead conversions. Strategized and created content for social media, app notifications, and WhatsApp, resulting in a 5x boost in engagement. Formulated monthly sales strategies based on customer segmentation to meet revenue targets. Created SOPs for handling escalations, analyzed customer behavior and app data, and introduced a WhatsApp marketing process that improved efficiency by 10x.

Successfully curated & marketed 10+ online events across 5 cities & organically generated 1000+ leads in a span of 3 months. Managed & mentored a team of 5 city leads. Created content plans for LinkedIn & Instagram; plus managed the handles.

Lead a team of 100+ volunteers to inspire youngsters to pursue their passions. Lead all marketing initiatives (SMM, Offline marketing, WhatsApp marketing) for their flagship event, Indian Youth Conclave 4.0, & generated a footfall of 1200+ attendees for the event organically.