Mitisha Sheth

Managing Paid Search Campaigns on Google and Bing to maximize ROI, drive traffic and customers. Managing a team of junior account managers & training/guiding/directing them with in depth QA. Strategizing, Planning & road mapping projects. Leveraging extensive use of GA4 and SA360 for better performance and future strategies. Handling Google ads accounts and providing end to end solutions from campaign creation to tracking conversions. Analytical capabilities to understand data and provide meaningful insights. Recommending appropriate ideas/plans/strategies to the client, preparing case studies with in depth knowledge of marketing funnel. Active member in team meetings, presentations, sessions, trainings. Direct POC for UK client meets/calls and on shore teams. Delivering presentations and pitches to clients, upper management, and junior associates for demonstration & opportunities.

Developed effective improvement plans in alignment with goals and specifications. Managing ecommerce clients across various industries like lifestyle, beauty/jewellery, clothing, automotive, housing, metal, baby products and so on. Managing a team of digital analysts. Strategizing, Planning, road mapping and getting the execution done from thereby making sure daily numbers have been achieved. Handling Google ads accounts and providing end to end solutions in digital space. Driving brand initiatives, campaign planning, media strategy, execution, and performance tracking. Wide experience in a Performance Marketing mandate of renowned consumer brands. Liaising with onsite clients to understand their business requirements and accordingly plan the paid media strategy. Responsible for day-to-day performance marketing on Google and manage Google Analytics, Google Tag Manager- Implementation and analysis. Remarketing for website visitors, custom intent, affinity, and data-based audiences. Analyzing cost per conversion and accordingly working on keywords and cpc to keep a balance of cpa and quality. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Biweekly calls with clients to share the performance report related to w-o-w analysis, cpa, cpc, conversions, revenue, roas, etc. Creating ad copies as per the requirement when needed. Working on daily budget around 1Lakh and striving to maintain the roas above 5.

Managing digital marketing team consisting of SEO executive, Content Writer, Graphic Designer and analyst. Managing Google Advertising accounts for dealer personally, creating campaigns, keywords, ad copies, and monitoring the monthly performance. Optimization score provides in depth insight into the campaign performance by providing the necessary steps to be taken in order to improve the overall account score, so keeping intact every day to check on it. Using keyword research tool and SpyFu for competitor analysis. Pulling Google Analytics reports to monitor the account/campaigns. Adding all types of Ad extensions to access product pages directly- helping increase the conversion rate- E.g.-Sitelinks, price, message, location, call, callout, structured snippet andother extensions. Daily reporting for leads data from the third party tool in order to track the types of incomingenquiries for the business. Using SemRush for reporting and optimizations on daily basis. Assisting the graphic designers to come up with related creative based on the content. Abilities managing multiple tasks with multiple deadlines. Strategizing the SEO tactics in order to get the maximum back links and traffic. Organically increasing the reach and visibility of FaceBook, Twitter and LinkedIn companypages. Serving as a liaison between local teams and global teams based on different projects. Personally writing the content for adhoc tasks based on the business requirement.

Tracking/Managing the event/ exhibitions. Revamped the whole website (concept, idea, designing). Managing the website/ uploading all the happenings on regular basis. Developing communication based on given article. Managing the social networking sites with all the latest news and events. Organically increasing the reach and visibility of Twitter and LinkedIn company pages. Running Google Ads/ PPC for the business. Setting up the whole account, tracking the conversions and optimizing the account to increase the CTR, Impression share, CPC. Hands on experience on keyword research tools- Google Ads, SpyFu, SemRush. Analyzing and reporting from Google Analytics in depth.

Identified appropriate marketing channels and target customers for campaigns. Perform regular optimizations to assigned KPIs (Clicks, CTR, Impr Share, CPC and Goals) for large sets of keywords across multiple sites on AdWords. Following Google recommendations and working to improve the Optimization score every day. Lead weekly calls with US counterparts to unsure delivery of set goals and performance of each accounts. Working with team to achieve desired results for each clients. Analyzing Google analytics data / Dealer Command Center for monthly spend check for the campaigns and making recommended changes to improve Dealerships Goals. Linking Google-Ads to Google Analytics to share the data in detail. Creating goals in Analytics and importing them as conversions in Google-Ads to keep a count on the conversions. Working on Salesforce for transparency and better process orientation. Cross Channel Optimization using Automated Bid Management tool (BOS) to check if all the channels are spending well across all the accounts. Working on Keyword Research Tool for selecting the best performing keywords based on the business/client domain. Conversion Rate Optimization throughout each stage of Digital marketing funnel by improving the Ads copies, Ad Images, landing page A/B testing via the usage of Unbounce.com and luckyorange.com. Developing reporting templates to provide a high level overview on paid media performance for monthly meeting of US counterparts with the dealership owners. Training team members internally on various tools like Google AdWords to improve quality and efficiency. Drafting Ad copies to improve the CTR of your ad and see a greater return from your ad spend. Adding all types of Ad extensions to access product pages directly- helping increase the conversion rate- E.g.-Sitelinks, price, message, location, call, callout, structured snippet and other extensions. Working with tools like SEMrush and Spy Fu for competitor's keywords analysis. Knowledge of Face

Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda. Tracking/Managing the event/ exhibitions at international levels. Liasioning with all the international partners. Managing the website/ uploading all the happenings on regular basis. Developing communication based on given article. Managing the social networking sites with all the latest news and events. Document management- maintaining e-library. Managing all the protocols related to every product across all the verticals. Supporting and providing ideas for Branding process. Managing and building employer branding and product brand.

Prepared, rewrote, and edited pieces to improve readability and impact. Working on the daily, biweekly, monthly newsletters. All domain newsletters such as pharma, technology, financial and networking. Scanning the stories from the tool on daily basis. Also have to search stories from outside via all major news websites. Sorting all the scanned stories according to the relevancy. Publishing the same stories in a particular format given by the client. Releasing the final newsletter.

Sourced and selected applicants for technical positions within company. Identifying qualified and right candidates and interviewing for various positions including Business Analyst, Web Developer, Technical Writer, Documentation Writer, C++ developer(entry level, jr and sr) Electrical and Mechanical Engineers, Software Developers and other IT related requirements. Worked extensively on the company database / external database using innovative search combinations to derive unique results. Worked on contract, contract to hire as well as permanent positions. Worked on W2 as well as corp-to-corp positions. Well versed with job portals like Monster, Career Bulider, Dice, LinkedIn. Manage recruiting process from requisition, sourcing, screening, interviewing and qualifying to final submission to client with MS Word format resumes and profile. Responsible for formatting resumes according to the client specific needs. Responsible for submitting the candidature on client's website.

Awarded Gold Medal

Received Distinction