Kriti Chadha

Lead a dynamic marketing team in developing and implementing digital marketing strategies, content planning, website, and social media management, driving increased brand visibility and engagement. Create comprehensive sales and other collaterals, supporting business development initiatives with effective branding strategies. Manage the CRM (HubSpot), ensuring seamless management and tracking of customer interactions and data. Oversee preparation of marketing copies, images, videos, emails, sales, and other collateral. Drive business development efforts by targeting potential customers through the publication of targeted content on the website and various online platforms. Offer mentoring and coaching to the team to build knowledge and skills and streamline marketing operations through effective project management. Maximize email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators. Successfully delivered research and SEO consultation projects for a few customers. Play an active role in supporting recruitment activities, designing and publishing content across various platforms to attract top talent and enhance employer branding.

Developed and executed an effective marketing strategy, emphasizing employer branding and local market reach. Managed Google ad campaigns to enhance brand awareness and support successful recruitment drives. Trained and mentored a dynamic digital marketing team in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture. Created buyer personas, utilizing market research and customer insights to refine marketing approaches. Created and deployed social media content, engaged with target audiences, and boosted reach with strategic campaigns. Created reports on digital marketing efforts to track and measure digital marketing success for management. Optimized company website to improve search engine ranking and user experiences. Conducted market research by analyzing industry trends, consumer demographics, and competitor activities to develop efficient marketing strategies.

Pioneered the establishment of a marketing and branding department, developing comprehensive strategies and processes from the ground up. Successfully launched social media and content marketing campaigns, driving substantial traffic and engagement. Implemented SEO best practices and conducted in-depth market and customer research, optimizing marketing efforts for maximum impact. Ensured brand consistency and effective internal communication, fostering a cohesive and engaging company culture. Monitored and analyzed market and competitor metrics to inform digital marketing strategies. Utilized Google Analytics to set up, monitor, and analyze website performance and identify opportunities for improvement. Prepared marketing copies, images, videos, emails, and other collateral.

Analyzed sales data to identify key trends and present effective reports to the management team, facilitating informed decision-making. Conducted comprehensive market research and competitor analysis to provide valuable insights for strategic planning. Facilitated seamless CRM adoption by training new sales team members and providing ongoing support. Collaborated with senior leadership and various departments, ensuring streamlined communication and coordination. Proficiently utilized Market Point CRM and Power BI for data analysis and comprehensive business insight reports. Played a pivotal role in the successful data migration during the post-acquisition transition. Developed and implemented tailored reporting strategies, enhancing management productivity and visibility. Assisted sales directors in generating accurate monthly forecasting reports.

Supported the Chief Sales and Marketing Officer and the sales team in the UK, providing comprehensive administrative assistance for sales cycle management and streamlining processes and operations. Facilitated regular sales review meetings, ensuring accurate minutes and timely follow-ups. Managed CRM (Super Office) and produced detailed sales reports for analysis. Assisted in generating forecasting reports. Acted as the product owner in defining and communicating the requirements for developing a new internal CRM system. Conducted market research and competitor analysis, providing valuable insights for strategic decision-making. Served as a liaison for effective communication between teams within and between UK and Indian offices. Supported lead generation campaigns, contributing to increased market outreach and customer acquisition. Conducted regular internal ISO checks, ensuring compliance and standardization within the sales and marketing departments. Provided operational support to the marketing team, assisting with tasks such as generating Google Analytics reports, supporting SEO activities, and offering additional operational assistance to enhance online visibility and drive marketing effectiveness.

Prepared pre-shipment and post-shipment documents with meticulous attention to detail. Conducted proactive outreach, utilizing cold calling and emailing, to identify and secure new buyers. Managed existing client relationships, facilitating smooth communication and addressing any concerns promptly. Negotiated pricing agreements with buyers, ensuring favorable terms for the company. Efficiently coordinated logistics, including inspections and shipments, ensuring timely and accurate deliveries. Cultivated strong partnerships with customs house agents, shipping agencies, and other vendors. Managed the design of labels and packaging to meet customer specifications. Acquired and managed two new international customers, resulting in significant orders and repeat business. Conducted thorough market research, including competitive analysis and customer intelligence, to inform strategic business decisions.