A strategic and results-driven Digital Marketing Manager with over 12 years of proven success in leading comprehensive digital marketing campaigns, product marketing, content marketing, brand positioning, and online reputation management. Skilled in developing innovative marketing strategies that enhance brand equity, improve market forecasting, and contribute to revenue growth through improved lead generation, demand generation, and performance marketing initiatives. Expertise includes conversion rate optimization, budget management, cost controls, and leading cross-functional teams to implement impactful digital initiatives. Proficient in tools like Google Analytics, SEMRUSH, HubSpot, and Adobe Analytics. Adept at executing 360-degree digital marketing, B2B marketing, brand building, and fostering collaboration to drive business development in competitive markets.
Experience
Digital Marketing Manager
Agnos
Led the Digital Marketing Team, driving SEM, Social Media Marketing, SEO, Email Marketing, and Brand Reputation Management. Developed an omni-channel strategy that boosted MQL and SQL lead generation. Spearheaded brand strategy, budgeting, and forecasting, while executing ads, promotions, and consumer activations. Customized marketing strategies aligned with corporate goals to meet business targets. Organized strategic campaigns to enhance brand visibility and lead generation. Built strong relationships with key decision-makers, driving rapid growth. Conducted industry research and measured ROI, implementing optimizations to increase impact and reduce costs. Expanded digital presence through creative media campaigns.
Sr. Digital Marketing & SEO Manager
Cambridge Technology
Led the Digital Marketing Team, overseeing all campaigns and driving traffic growth through strategic initiatives. Collaborated with partners including AWS and Atlassian to create targeted content for lead generation. Enhanced content strategy to align with audience needs, improving engagement and conversions. Drove traffic growth, user actions, and CTA engagement (demo sign-ups, resource downloads, webinar registrations). Conducted competitor research and continuous monitoring to maintain competitive advantage. Developed custom dashboards using Google Looker Studio and GA4 for performance and user behavior tracking. Analyzed user journeys and optimized workflows to improve user experience and conversion rates. Managed email marketing, social media marketing, and campaign execution (webinars, email, social). Assessed and improved online reputation and user engagement across digital channels. Achievement: Awarded "Star Performer" for increasing organic leads by 40% and securing new clients in Nov '22.
Sr. Process Associate (Digital Campaigns)
TCS
Led and managed paid campaigns across various digital platforms to drive targeted traffic and conversions. Monitored the performance of campaigns, analyzed metrics, and generated reports to assess effectiveness and ROI. Facilitated search campaign management and optimization, ensuring maximum reach and cost efficiency. Devised data-driven strategies based on campaign analysis to enhance future performance and achieve business goals. Conducted A/B testing on ad creatives, landing pages, and audience targeting to optimize campaign performance. Collaborated with cross-functional teams to align paid campaign strategies with overall marketing objectives. Ensured effective budget allocation and management to maximize campaign impact.
SEO Engineer
Amurco
SEO Analyst
SEO India
SEO Analyst
Adskaro
Education
Nehru Institute of Information Technology & Management (NIITM)
MCA
Computer Applications
Completed Master of Computer Applications.