Merin John
@merinjohn
BD Executive at PreludeSys India Ltd
Chennai
Merin John is an experienced professional with a background spanning Business Development, Human Resources, and Digital Marketing. He has expertise in overseeing the full sales cycle, leading client acquisition efforts across APAC, UAE, and UK markets, and managing digital marketing campaigns using tools like Google Analytics and SEO. His skills also include handling the complete recruitment life cycle and conducting thorough market research.
Experience
BD Executive
PreludeSys India Ltd
Oversaw the sales process to attract new clients from APAC, UAE, UK and India. Led generation using Zoom Info and LinkedIn Sales Navigator. Handled 70 to 80 calls per day (Inbound & Outbound). Maintained fruitful relationships with clients and addressed their needs effectively. Prepared and delivered proposals to prospects. Organized and hosted demos & webinars. Worked with senior team members to identify and manage risks. Brainstormed new and creative growth strategies. Updated databases using Salesforce CRM. Collaborated with agencies and other vendor partners. Wrote and proofread creative copy and website contents. Managed the company’s Social media accounts & Post contents. Analyzed Google analytics to gauge the success of the campaigns. Provided suggestions to management for improving customer experience on social platforms & internal platforms. Assisted in creating and posting newsletter using Mail chimp; website, blog & case study contents using WordPress. Actively involved in Keyword optimization for the SEO efforts. Collaborated with designers to improve the UX. Improved the performance of digital marketing using Google Analytics, AHRef, Google Console, Google Ads, etc.
HR Executive
Datatracks Service Ltd
Handled full recruitment life cycle including Job posting, Sourcing, Screening, Interviewing, Salary negotiation, Documenting, Induction and On-boarding activities, handling pre-joining and post joining process. Handled Campus interviews, Job Fairs, Walk-in Interviews. Reached out to candidates through call or mail. Arranged technical interview for the shortlisted candidates with the panel. Did a Pre and Post Interview follow up with the candidates. Maintained MIS reports.
Research Executive
Auramod India Pvt Ltd
Conducted market research about current trends. Created product descriptions and fed them into the company’s Ecommerce website. Conducted cold and warm calls to customers. Led generation through Social Media platforms. Maintained product database in Excel. Resolved customer queries via Call or Email. Followed up with customers for feedback. Collaborated with SM Influencers for product promotion. Sourcing, Screening and Shortlisting. Social Media Marketing. SEO. Google Analytics. PPC.
Education
GreatLakes
PG Program (Strategic Digital Marketing)
Strategic Digital Marketing
Anna University
MBA
FSM
Sathyabama University
BE
ECE
Bharath Higher Secondary School
Bharath Senior Secondary School
Licenses & Certifications
Business Communication Skills
Udemy
Certificate of merit on digital banking and information security
In-Plant training
HCL Career development center
IEEE Placement workshop
IEEE
Certificate of Excellence in Asp.Net with MVC
FITA Academy