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Merin John

@merinjohn

BD Executive at PreludeSys India Ltd

Chennai

PreludeSys India LtdGreatLakes

Merin John is an experienced professional with a background spanning Business Development, Human Resources, and Digital Marketing. He has expertise in overseeing the full sales cycle, leading client acquisition efforts across APAC, UAE, and UK markets, and managing digital marketing campaigns using tools like Google Analytics and SEO. His skills also include handling the complete recruitment life cycle and conducting thorough market research.

Experience

BD Executive

PreludeSys India Ltd

Full-timeFeb 2020 - Dec 2021Chennai

Oversaw the sales process to attract new clients from APAC, UAE, UK and India. Led generation using Zoom Info and LinkedIn Sales Navigator. Handled 70 to 80 calls per day (Inbound & Outbound). Maintained fruitful relationships with clients and addressed their needs effectively. Prepared and delivered proposals to prospects. Organized and hosted demos & webinars. Worked with senior team members to identify and manage risks. Brainstormed new and creative growth strategies. Updated databases using Salesforce CRM. Collaborated with agencies and other vendor partners. Wrote and proofread creative copy and website contents. Managed the company’s Social media accounts & Post contents. Analyzed Google analytics to gauge the success of the campaigns. Provided suggestions to management for improving customer experience on social platforms & internal platforms. Assisted in creating and posting newsletter using Mail chimp; website, blog & case study contents using WordPress. Actively involved in Keyword optimization for the SEO efforts. Collaborated with designers to improve the UX. Improved the performance of digital marketing using Google Analytics, AHRef, Google Console, Google Ads, etc.

HR Executive

Datatracks Service Ltd

Full-timeDec 2018 - Jan 2020Chennai

Handled full recruitment life cycle including Job posting, Sourcing, Screening, Interviewing, Salary negotiation, Documenting, Induction and On-boarding activities, handling pre-joining and post joining process. Handled Campus interviews, Job Fairs, Walk-in Interviews. Reached out to candidates through call or mail. Arranged technical interview for the shortlisted candidates with the panel. Did a Pre and Post Interview follow up with the candidates. Maintained MIS reports.

Research Executive

Auramod India Pvt Ltd

Full-timeFeb 2018 - Aug 2018Chennai

Conducted market research about current trends. Created product descriptions and fed them into the company’s Ecommerce website. Conducted cold and warm calls to customers. Led generation through Social Media platforms. Maintained product database in Excel. Resolved customer queries via Call or Email. Followed up with customers for feedback. Collaborated with SM Influencers for product promotion. Sourcing, Screening and Shortlisting. Social Media Marketing. SEO. Google Analytics. PPC.

Education

GreatLakes

PG Program (Strategic Digital Marketing)

Strategic Digital Marketing

Jan 2021Grade: 87.22

Anna University

MBA

FSM

Jan 2017Grade: 61.00

Sathyabama University

BE

ECE

Jan 2014Grade: 69.80

Bharath Higher Secondary School

Jan 2010Grade: 62.80

Bharath Senior Secondary School

Jan 2008Grade: 64.00

Licenses & Certifications

Business Communication Skills

Udemy

• No expiration

Certificate of merit on digital banking and information security

• No expiration

In-Plant training

HCL Career development center

• No expiration

IEEE Placement workshop

IEEE

• No expiration

Certificate of Excellence in Asp.Net with MVC

FITA Academy

• No expiration

Skills

Excellent communication and people skills
Cold and Warm Calling
Market Research & Lead Generation
Content writing and Proofreading
Hosting demos and presentations
Salesforce CRM
Google Analytics
SEO
Google Ads
Social Media Marketing
Full recruitment life cycle
UX Design
WordPress
PPC
Digital Marketing