Default profile banner
DA

Divyalakshmi A

@divyalakshmia

Associate SEO Specialist at Joy Technologies

Chennai

linkedin.com/in/divyalakshmi21/

Joy TechnologiesPondicherry University

Divyalakshmi is a Digital Marketer with expertise in SEO, content marketing, and Google Ads. She has experience conducting comprehensive SEO audits and developing strategies that increased website traffic and organic rankings. She also possesses a background in technical support and systems engineering.

Experience

Associate SEO Specialist

Joy Technologies

•Aug 2022 - Mar 2024•Chennai

Conducted over 50 comprehensive on-page SEO site audits for clients, identifying optimization opportunities. Developed and executed targeted SEO strategies, resulting in a 30% increase in website traffic within the first three months. Crafted over 100 compelling meta tags, keywords, and engaging content pieces, resulting in a 25% increase in organic search rankings. Designed 50+ custom images and infographics, leading to a 40% increase in content engagement. Secured over 20 valuable backlinks through effective cold email marketing, boosting website ranking on SERP. Provided insightful SEO recommendations to 20+ clients, resulting in a 15% increase in their online presence. Leveraged Sales Navigator for B2B lead generation, acquiring over 100 qualified leads and expanding client base by 20%.

Systems Engineer

TCS

•May 2019 - Jun 2022•Chennai

Managed over 500 incidents as an L2 Technical Support Executive within the Marriott International Project. Provided solutions through ServiceNow for both frontend and backend issues, maintaining an average resolution time of less than 24 hours. Independently resolved multiple high-priority (P1) issues, ensuring minimal disruption to business operations. Elevated to a leadership role, guiding and motivating team members to achieve collective goals effectively.

Education

Pondicherry University

MBA

Marketing

Jul 2021 - Dec 2023

Manakula Vinayagar Institute of Technology, Pondicherry

B.Tech

EEE

Aug 2015 - May 2019

Licenses & Certifications

Post Graduate Certification in Digital Marketing and Communication

UpGrad

• No expiration

Skills

SEO (On Page & Off Page)
Content Marketing
Google Ads
Cold email marketing
Strategic Planning
Client Communication
B2B Lead Generation
WordPress
Meta Tags