Manu Dadhich

Successfully established the company unit, transferring operations from the Hyderabad location to Indore location. Developed, tested, and implemented innovative digital lead generation strategies. Partnered with agencies and stakeholders to set and achieve seller engagement goals. Maintained content creation guidelines, developed materials, tracked, optimized brand & digital metrics and work processes. Developed & managed the marketing budgets, event calendar (online & offline), and sponsorships. Enhancing consumer engagement through emails, social media, website, whatsapp, CRM and remarketing channels, implementing best practices for targeting audience, and contributed to brand enhancement through various digital marketing channels.

Developed and executed highly successful paid advertising campaigns over Google, Meta and other spaces resulted in a 30% increase in qualified leads. Utilized exceptional analytical and problem-solving skills to identify market trends, vendor relationships and negotiating cost-effective contracts, saving the company 40% on advertising expenses. Analyzed campaign data using Google Analytics & Meta Suite, executed actionable insights to optimize ROI, resulted in a 25% increase in overall conversion rates. Spearheaded the implementation of A/B testing methodologies, lead to a 20% improvement in click-through rates and a 15% decrease in cost per acquisition. Accelerated the development and execution of social media strategies across Facebook, Instagram, YouTube, and LinkedIn, increasing brand visibility and engagement by significant numbers. Lead a team of 25+ strength over multiple projects simultaneously, ensuring on-time delivery and exceeding performance targets. Collaborated with clients and cross-functional teams to align marketing efforts with overall company objectives and enhance brand messaging.

Achieved 30% revenue growth through strategic e-commerce platform expansion (Amazon, Meesho, Shop 101, Yaari), and targeted paid campaigns. Increased online orders by 25% through compelling content development for social media, boosting online presence and organic reach. Enhanced vendor performance, reduced penalties by 20% via SOPs for vendor management, and team coordination. Maintained 100% on-time deliveries and optimized inventory levels by streamlining operations and logistics. As a Freelancer, consultation provided to various businesses, delivering tangible results in online presence and sales growth. Additionally, executed project-based photography assignments for weddings, pregnancy, and other events.

Pioneered and led photography workshops for differently-abled children, impacting over 150 participants, fostering inclusivity and empowerment within the community. Spearheaded the implementation of social media as a primary channel in the digital strategy, resulting in a 40% increase in online & offline presence and engagement, establishing Thought Frames as a prominent brand in the creative industry. Devised and executed targeted marketing campaigns, contributing to a 30% growth in sales and attracting diverse clientele through emails, calls, cold calls, search and social media channels. Successfully managed both B2B and B2C, sales & client relationships, cultivating lasting partnerships, generated sales through cold callings and driving customer retention, resulting in a 20% increase in repeat business and referrals. Managed teams of more than 250+ volunteers for a renowned global event, Jaipur Literature Festival. Exceeded client expectations by ensuring seamless project execution and timely delivery, achieving a client satisfaction rate of 95% and earning several accolades and positive testimonials. Orchestrated revenue growth by implementing strategic quarterly, half-yearly, and yearly plans, resulting in a 20% increase in revenue and sustainable business growth. Streamlined day-to-day operations, sales, optimizing processes and improving efficiency, leading to a 15% reduction in operational costs, and maintaining high-quality deliverables. As a Co-founder & Business Strategist at Thought Frames, played a pivotal role in driving the company's success through impactful initiatives, efficient people management, and effective vendor management, fostering a culture of creativity, innovation, and excellence.

Generated 500+ leads through the execution BTL activities in North and Central India, while also pioneering OOH media strategy, significantly elevating the university's brand presence.

Managed a network of 60+ dealers in Maharashtra, strategically organized product and sales promotions in competitive local locations to enhance profitability. Fostered strong professional relationships with channel partners through exceptional after-sales support, demonstrating network management, strategic marketing, and relationship-building skills.