LAKSHIT RAIZADA

Marketing and sales of Cipla Diagnostic range of products and establish stakeholders. Create market and visibility of Diagnostic range by Collaborating Pharma team. Generate new market for PCR kits and FIA range of instrument to establish CIPLA brand. Initiated the turn key project of launch of Cipla range of Diagnostics in Rajasthan.

Achieving sales target of instruments and reagents from different SBU’s like haematology, bio-chemistry, Critical care, Urine and ELISA. Developed and implemented an effective sales strategy to manage sales of Erba reagents from 1.2 Cr to 1.4 Cr in the assigned region FY19-20 and Erba Instruments and Reagent of above 3 Cr in FY23. Handling a business of around 3 Cr and promising segment wise growth and timely delivery of goods to stakeholders. Produced growth of 136% in FY21-22 and achieved targets past three years.

Achieving sales figures for IVD reagents and equipment and achieved YTD march 100%. Installation and application of biochemistry kits and reagents on various analyzers. Managing channel partners and helping them in organization related queries. Started regular business of Agappe products from distributors in Kota territory. Installed and set up two new labs including cell counter and bio-chem analyser also sold 4 Mispa i2.

Responsible for Promotion, Sales and retention of School Educational material. Organizing promotional events, workshops, product orientation on relevant topics. Gave a growth of about 92.8% by generating total sales of more than 84 Laks per annum. Managing channel partners and encouraging them to achieve sales from their clientele.