Kalpna Thakur

Built the brand from scratch, starting from naming the product Merlin AI to acquiring 1 Million users in 11 months. Launched & Ranked Merlin AI chrome extension as #2 Best AI extension worldwide using SEO. Launched Affiliate program, onboarded & managing ~3k affiliates, resulting in consistent referral traffic on pricing page & contributing 12% in MRR. Executing on-page & off page SEO strategies for website & chrome extension including backlink building growing DA from 0 to 61 on Ahref & Authority score of 53 on Semrush. Built SEO strategies to rank website in US, working with content writers (internal team, freelancers & agency) to publish high intent content, resulting in organic search traffic of ~1 Million+/month. Total traffic of 1.5 year old website ~2.5 Mn+ per month. Built cold email outbound system to target B2B clients for newly launched Team’s Plan, resulting in revenue increase of ~25% in ARR. Launched Merlin AI on AppSumo marketplace for 45 days, resulting in revenue of ~$200k in commission. Built & managed a discord community of 20k members in AI niche, for all new feature announcements, feedback & customer support. Built & executed Paid marketing strategies on Google & Meta while maintaining 1:2 CAC & LTV ratio for mobile app.

Worked with content writers, copywriters and designers to craft content for building a sustainable brand including webpages, blogs, case studies, videos etc resulting in organic traffic of ~90k/month. Built & executed email marketing strategies & affiliate program for generating ~4k leads before launch, Got 100% booked in 24 hours of project launch. Partnered with publications such as Better India, Live Mint for generating awareness about the brand.

Designed & Developed Pre-Incubation and Incubation programs on LMS to build the capacity of agri-startup founders in essential domains. Designed & implemented marketing campaigns for Brand (PusaKrishi) & Program promotion. Onboarded trainers & Subject experts for Entrepreneurship development programs.

Conducted & Marketed online training events at pan India level using social media and email marketing resulting in 60k active students & revenue of Rs 1Cr/annum. Managed offical accounts on Facebook, Twitter, and LinkedIn resulting in an increase of 165% in Facebook followers, and an increase in Twitter followers by 220%. Collaborated with global teams in international firms including GIZ, UNIDO, and UNEP for organising workshops/online training events for SMBs.

Adhered to data collection and management procedures to prepare, collect, record, and input data for detailed Project Report writing. Coordinated with external vendors and scheduled appointments. Developed detailed project reports and correspondence. Managed project file systems and was involved in project-related calls with stakeholders.

Interviewed prospective loan applicants to determine upfront eligibility, and financial needs. Set up meetings with potential customers utilizing inside sales skills. Managed a portfolio of 400 applicants related to processing times, interest rates, and sanction details. Worked with management to design plans to achieve sales goals, loan quotas, and conference referrals. Developed Leads from Facebook groups, current commercial customers, referrals, and sales meetings.