Dhawal Monga

Digital Penetration: Ensure to get the timely creative from agency for desired result. Co-ordinate with vendor for marketing requirement and ensuring the timely delivery of materials. Revenue through Digital: OP+IP revenue from website, Lead gen. campaigns. Internal & External Branding: Managing Branding for the entire Unit Internally & managing external branding of the Hospital. Cost Optimization: Marketing expenses control. Public Relations: Hospital Promotions, Crisis Management, Specialty & Clinician's Promotion, Successful & Rare surgeries. Agency Management & Vendor Management: Ensure to get the timely creative from agency for desired result. Co-ordinate with vendor for marketing requirement and ensuring the timely delivery of materials.

Responsible for all marketing activities including ATL, BTL and Digital marketing. Monitoring and analyzing market trends. Studying competitors' products and services. Design and oversee all aspects of our digital marketing department including our marketing database, email, and Display and Search advertising campaigns. Plan and develop all the digital campaigns like Google Ads, Facebook Ad, Instagram & Etc. Develop and monitor campaign budgets. Prepare accurate reports on our marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect our website traffic, service quotas, and target audience. Calculate the ROI of campaign and analyze the lead quality and objective of the campaign. Monitoring of all digital channel and looking revenue from digital channels. Handling all the PR activities. BTL Marketing - Community Connect Programs: Health Camps with RWA & Regional communities. Health Talks / Patient support group meet. Free in-house health check-up camps on respective Health days such as World Diabetes Day, World Stoke Day, World Asthma Day. PIL's (Patient Information Leaflet) / Educational catalogs: Chemotherapy PIL, Stroke PIL, Sports Medicine Clinic, Heart Failure Clinic. Branding & Specialty promotions - Outstation OPD's.

Handling the event & marketing strategies. Conducted promotional events for Blender’s Pride (Pernod Ricard), convicting fashion tour for designers like Tarun Tahiliani, Rohit Bal, Ashish n Soni, Gaurav. Trade marketing initiatives for Royal Stag (Pernod Ricard). Managed the Imperial Blue Super Hit Rights for Pernod Ricard involving production, design, and smooth running of the concerts/musical nights across cites. Managed the Royal Stag Large Short Films event for Pernod Ricard. Managing the event idea generation, designs conceptualization with creative team. Handling on-ground event management that includes managing Artists, showstopper movements, logistics.

Serviced Clients in Food & Beverages Industry. Ideation: Worked on Client Pitches, Show flow, Debriefing. Event Execution: Delivered the best quality of service through Planning & Management. Managed trade marketing initiatives at key accounts [clubs, Lounges) in different cities for 3im Beam (Beam Suntory) including creative design, event flow, brand manager Coordination. Annual Conference management for Facebook India.

Strategic planning & managing of brand marketing activities for various Clients. Managed market:/consumer research and engagement programs for network channels. Brainstorming on Pitches & preparing presentation. Understood client's requirements to deliver best branding/marketing solution. Coordinated with all departments within the organization as well as vendors. Ensured constant inflow of business from existing clients. Projects Handled — Plant Launch of Ford Motors India Pvt. Ltd, Hyundai Creta Launch, Honda Revfest, Airtel 4G Activation, Launch for Customized Mercedes Benz, Fit Bit Bloggers, Windows 10 Launch. Good Show Events & Exhibitions as Manager- Sales & Marketing (May 2014 — Feb 2015). Researched and generated list of prospective clients (majorly in construction, automotive and FMCG), followed by lead generation. Designed and presented concept proposal to clients based on their specific requirements. Reviewed campaign design with clients and activity deadlines. Coordinated with vendors/hotels, /malls regarding costing and set-up elements for events Including sales conferences, mall activations and exhibitions.

Managed 6-7 major conferences, majorly in Delhi and Mumbai, housing over 300 people. This includes major events such as Global Green Summit, and International Lighting Summit. Exceeded individual sales targets, while managing a team and coordinating event operations. Concept Development and complete Event Management. Coordinating with the client for execution of activities such as product promotion, activations, conferences, and exhibitions. Handled onsite operations and after sales services, supervised the space utilization and design activities, Client relationship management. Conducted background research on the target company and its marketing strategies. Holded meetings with prospective, corporate clients. Presented company credentials and providing appropriate marketing solution. Followed up with clients to complete the sales cycle. Maintained and updated client database with current numbers and status Sponsorship and Delegate management.