AAKASH MATHUR

Managed and marketed various service lines offering personalized and preventive healthcare solutions. Responsibilities include Customer Journey Automation, Service lines portfolio management (Doctor consultation, Mental wellness, Ambulance on demand, Subscription account portfolio), Driving Utilization of services, User Engagement (Webinars and in app engagement), and Campaign management. Tools utilized include Mo engage, Beepro, CRM, Hubspot, Canva, and AI chatgpt integration.

Responsibilities included Content creation (Corporate /Sales/Product/International sales- Presentation), Identifying and participating in external events for brand awareness, Creating and managing marketing calendar (Offline/Digital), Employer Branding (Internal events and Communication), and Execution of Case studies/Impact Brochures/Product Brochures.

Sourcing vendors & Products, Involved in pricing strategy, Identifying Marketplace and listing products to drive sales (AMAZON, FLIPKART), and Product Mix management.

Managed Product Management & Marketing, Product Launch, Partnership & Alliances, and Sales & Servicing. Also handled Growth Marketing for brands like Cult.fit, Eat.fit, Mind.fit, and Care.fit.

Led growth initiatives for all Cure.fit brands, planning and organizing initiatives to acquire Superfans, optimizing costs through planning and negotiation, contributing to growth through strategic partnerships, and planning/executing BTL Activations.

Drove Gift Card Sales Lifestyle, Max, Home Centre and online formats for the region. Specialized in Employee Solutions, Channel Loyalty, Employee engagement, and Rewards Programme. Also responsible for promoting in-store advertising mediums and driving consumer loyalty programs.

Managed Marketing Strategy, Strategic Tie-up and Alliances, Store Launches/In store promotions/ in store VM, Allocation of media Budget, Creation and execution of Marketing calendar, Brand PR, and Digital Marketing (Managing social media for Brand).

Managed Customer Success Management, Market Intelligence (Competition Track, Data analysis), Brand Activation, New Business Development, Conceptualizing innovation, and Media Planning & Buying (BTL).

Served as the link between clients & creative team, managed creative briefs, generated database and new business development, created proposals and presentations, and was responsible for generating sales and topline revenue for the agency.

Marketing for magazines including Asia Spa India, Asia Pacific Boating - India Edition, World Travel, and Millionaire asia - India Edition.

Combined field research to prepare comprehensive database for the pre-launch of the newspaper in Pune and shared findings and recommendations.

Honed skills in Qualitative market research by conducting group discussions and detailed interviews. Also gained experience in Tele-Business Development.

Designed Launch Plan of Telecommunication company, worked on media plan with Out of Home communications tool, and completed a project on Use of Innovative media to promote a product.

Completed projects on Training & Development in Bharti Airtel Ltd, The Hindu, and Karnataka Soaps and Industries Limited.