Arun Rathi
@arunrathi
General Manager at Realme Telecommunication (India)
Gurgaon
Arun Rathi is a seasoned telecommunications professional with extensive experience in advertising monetization, value-added services (VAS), and digital media delivery. He has held roles including General Manager at Realme, where he managed monetization and direct advertiser relationships, and was responsible for business expansion and cloud services at Huawei. His background includes leading complex DTH and OTT platform projects at Bharti Airtel, overseeing system deployment, business strategy, and revenue generation.
Experience
A. General Manager
Realme Telecommunication (India)
Responsible for monetization of inventory for Oppo & Realme, handling the India country and reporting to the global sales head. Manages direct advertisers, app developers, and ads agencies (e.g., Sharechat, Phonepe, MX player). Handles overall business for pre-install, app store, and online ads inventory.
Telecommunication
Huawei Telecommunication (India)
Responsible for Business Expansion, Revenue, localization, and exploration of new business modes of Cloud Services for India Region. Managed customer acquisition, engagement, and retention across services like AppGallery, Browser, and Huawei Video & Music app. Promoted Ads business and helped partners with user acquisition through paid ads campaigns.
VAS Manager (Value added services, Xstream STB, DTH, ads delivery, Media delivery)
Bharti Airtel
Managed new system selection & deployment (Grass valley, Winmedia, Riversilica). Established SLAs and SOWs with partners. Managed Airtel Xstream STB operations, including new application and firmware deployment. Oversaw all Value added services on Airtel Direct to home platform.
Assistant Manager
Bharti Airtel
Managed end-to-end of Airtel in-house video platform solution (iTX, Imagine, Sea-change, etc.) and OTT solutions. Established SLAs and SOWs with partners/distributors. Headed teams handling projects related to installation, maintenance, and live deployment.
Senior Executive – DTH Operation & maintenance
Bharti Airtel
Responsible for DTH operation and maintenance, process, and video operation.
Education
Bharat Institute of Technology
B. Tech
Electronics and Communication