Anushka Tripathi

Owned end-to-end content strategy and publishing workflows for an AI-powered intelligence platform, driving consistent brand voice across blogs, newsletters, and LinkedIn. Translated complex regulatory and technical product details into clear, compelling user-focused narratives across blogs, newsletters, and social media content. Crafted and published LinkedIn posts and newsletter campaigns, driving audience engagement and keeping users informed on industry trends and platform updates. Ensured content accuracy, compliance, and quality standards across all publishing touchpoints, maintaining a high editorial bar under tight deadlines. Collaborated cross-functionally with product, marketing, and go-to-market teams to align content with product capabilities, positioning, and campaign objectives.

Led full-funnel content marketing strategies across LinkedIn, blogs, email, and website driving brand awareness, lead generation, and customer retention for B2B SaaS clients. Owned end-to-end project management of marketing campaigns — managing timelines, stakeholder communication, and creative execution. Partnered with sales and product teams to develop ICP-aligned messaging, customer journeys, case studies, pitch decks, and high-converting landing pages. Contributed to GTM strategy launches and supported account-based marketing (ABM) initiatives targeting mid-market and enterprise B2B buyers. Managed scalable marketing workflows using HubSpot, Notion, and ClickUp to streamline operations, campaign execution, and cross-team collaboration.

Execute lead generation strategies through Email and LinkedIn Ads to drive qualified leads for the sales team. Develop a series of white-papers and e-books, translating complex technical features into benefits for non-technical decision-makers, resulting in a 40% increase in lead generation. Create highly targeted and personalized messaging for email and LinkedIn Ads, ensuring alignment with buyer personas and stages of the sales funnel. Prepare regular reports and provide insights to the CEO and senior stakeholders on the performance of marketing campaigns, highlighting successes, challenges, and opportunities for improvement.

Developed and executed marketing campaigns targeting global markets (USA, UK, Australia, Germany, APAC, Switzerland), resulting in a 60% increase in client acquisition. Managed a team of 10 associates in executing outbound and inbound marketing campaigns. Managed WordPress website content, conducted SEO keyword research, and optimized content for improved visibility and engagement, contributing to a 20% increase in website traffic. Led copywriting efforts for sales pitches in email and LinkedIn outreach, achieving a 15% average response rate. Created compelling social media content, blog posts, newsletters, and emails, leading to a 30% increase in engagement and enhancing brand visibility. Managed end-to-end marketing projects, including planning, execution, budget management, and performance tracking, ensuring timely delivery and alignment with objectives.

Executed outbound email campaigns for major B2B IT clients, including Salesforce and Drupal consulting firms, targeting key markets in the UK, USA, and Australia, resulting in a 25% increase in lead generation. Crafted persuasive sales pitches for email and LinkedIn outreach, maintaining an average response rate of 10% and exceeding monthly lead generation goals by 20%. Developed strategic initiatives to achieve assigned targets within designated time frames consistently.

Conducted skills gap analyses to identify areas of improvement in sales teams for HelpAge India and CRY India. Trained and onboarded new salespeople for the fundraising team of leading NGO clients (HelpAge and CRY), providing them with essential skills, knowledge, and resources to excel in their roles and contribute to fundraising goals. Facilitated onboarding sessions for new sales hires helping them skills, and resources to ramp up quickly and contribute to sales targets. Provided coaching and mentoring to sales representatives to improve their sales skills, confidence, and performance, addressing individual development needs and facilitating continuous improvement.

Pursuing