Manik Kataria
@Manik
Marketing And Business Development Manager at Worksdelight
Ludhiana, Punjab, India
Manik Kataria is a Marketing and Business Development Manager at Worksdelight with extensive experience in brand activation and field marketing. He previously spent nearly four years at Red Bull India, where he managed campus engagement and high-profile events. Manik holds an MBA from Lovely Professional University and a BCA from Punjab University. His expertise includes social media marketing, influencer collaborations, and team leadership.
Experience
Marketing And Business Development Manager
Worksdelight
Developed new business and long-term account opportunities through strategic prospecting, cold calling, and targeted marketing campaigns. Designed and implemented marketing plans, leveraging digital channels and social media to enhance brand visibility and drive customer engagement. Led a team to create impactful presentations, conduct seminars, and participate in client and vendor meetings. Managed and upgraded existing client accounts.
Marketing Manager
Red Bull India
Orchestrated innovative campaigns across 15+ universities reaching 50,000+ students. Led events like Red Bull Can You Make It and Campus Cricket. Orchestrated high-profile events like the Ladakh Marathon and Paragliding World Cup. Led a team of 20 Student Brand Managers. Collaborated with 10+ influencers reaching 2.6M+ viewers. Spearheaded initiatives for 'Wings For Life'.
Network Head
Vaicom 18 Media Pvt. Ltd
Managing a network of 25+ students from different colleges across Ludhiana. Supervising operations and execution on all the on-ground activities taking place across the city. Working with Viacom's brands like Vhf, MTV, MTV Beats, Colors Infinity, Colors, and Comedy Central.
Education
Lovely Professional University
Masters of Business Administration
President of Events Club
Punjab University
Bachelors of Computer Applications
Computer Applications
President and Founder, Computer Science Club; Sponsorship Manager, college event committee; Student Council Member; Member of Rotaract Club
Licenses & Certifications
THE FUNDAMENTALS OF DIGITAL MARKETING
SOCIAL MEDIA MARKETING
HUBSPOT ACADEMY