ANURADHA MURALIDHARAN

Serving as a thought leadership content writer for WNS, a global leader in business process management. Actively engaged in crafting well-researched blogs, creating impactful landing pages, developing insightful case studies, and producing informative whitepapers. Also contributes articles to Infosys on a regular basis.

Single point of contact for all website, social media, and thought leadership content. Generated over ten video scripts in less than a year along with several blogs, whitepapers and new web pages.

Responsible for all content generation related to digital campaigns, assets, and social media. Responsible for various forms of content including infographics, ebooks, case studies, whitepapers, web pages, press releases, and blogs.

Responsible for digital marketing – growing Trigent’s visibility on social media sites. Content writing and review of whitepapers, case studies, presentations, blogs, web pages, and mailers. Media relations management. Identify speaker opportunities in leading industry events. Positioned Trigent for industry awards and recognition and built its profile on Clutch.

Research and analyze IT services content by industries, competitors, and emerging players. Used this information to create robust marketing and sales content such as case studies, blogs, whitepapers, mailers, web content, landing pages, newsletters, video scripts, infographics, presentations, and eBooks. Assisted delivery teams in preparing technical content - white papers, case studies. Helped in content distribution on Tavant’s website, blogs, online sites, and PR/advertising. Managed award applications for Tavant’s signature service offerings.

Offered freelance and contractual content writing services to clients under the brand name `Marcom Designers.’ Clients include British Columbia Trade & Investment Services, Virtela, Credila Financial Services, and New-Age Business Solutions. Worked as a part-time professional digital marketing blogger and correspondent, representing India’s UFM eRetail marketing blog site.

Focused on building visibility for JSoft’s services across the JSW Group. Activities included brand building (both internal and external) through advertisements, newsletters, website, and PR.

Planning, driving, and measuring Akamai's branding and marketing activities in India and Asia Pac. Field Marketing activities in India, Korea, Singapore, Australia, and Hong Kong to acquire new prospects. Regular advisory board and customer user forums to build and maintain customer relationships.

Built visibility for Speedera amongst the target customer base and attracting talent. Actively involved in designing templates, signage, and marketing collateral. Managed the company website, updating it regularly with new content, i.e., press releases and news.

Primary responsibility was turning around all aspects of communication within HPISO, from technical to marketing, and building internal communication relations. Worked on a corporate film and several advertising campaigns. Managed media relations. Created corporate and customer presentations, case studies, and brochures.

Completed the third Semester.