Akshay Patil

Developed strategies and media plan for all the clients after taking the initial brief of their requirements and what they were wanted to achieve from the social media or paid campaigns. Responsible for managing social media calendar for clients in coordination with content team, design team and client for executing the campaigns. Executed lead generation campaigns on social media platform Meta for one of the India’s biggest Telecom tower infra provider in the areas where they struggled to get customers. We were able to generate 7300+ high intent leads in the span of 2 months. Developed strategy and executed campaigns on LinkedIn for Brand Awareness and visibility for one of the clients in the industry of environment management services. The campaign was able to get 2300+ reactions, 1000+ page follows with a CTR of 1.4%. Ideated, conceptualized and executed Link clicks & follower gain campaign on Meta for one of the RealEstate client based out of Hyderabad. The campaign was able to garner the reach of 4.5Lacs in the span of 15days for a specific targeted geography. Managing and guiding a team of 3 for all marketing campaigns; execution, optimization and reporting of campaigns run for the clients. Coordinated with finance team and client for clearing out the invoices in timely manner.

Responsible for identifying trends and insights, optimizing spend and content based on the insights of the campaigns that are running and ones from the past. Develop strategies and tactics to get the word out about the product and drive qualified traffic and eventually walk-ins to the site. Running paid campaigns on Meta, LinkedIn, Google and other property portals to generate leads. Communicate status on a daily, weekly and monthly basis in accordance with the strategic plan and present the weekly review to the management. Implemented CRM automation (Lead Squared CRM) - for leads servicing throughout the projects for drip campaigning as well as lead nurturing. Handled budget size of 10-12lacs per month for paid campaigns and digital outreach; and involved in strategic planning of the budget assigned for each project for the month. Handling and guiding a team of Tele callers for proper outreach to the interested clients with TAT of max. 15minutes. Handling the social media agency who worked for us for the paid campaigns and social media marketing.

Responsible for designing, budgeting and running marketing campaigns for all of the company’s SaaS based products and offerings for international (US, Canada) as well as Indian market. Managed social media (LinkedIn, Facebook, Meta and X) pages of the company; was responsible for content strategy, social media (posts) calendar. Ran paid ad campaigns as and when required on social media platforms for company products. Worked with a copywriting team (third party) for thought leadership articles for the CEO’s LinkedIn handle. Worked as account manager for all the lead generation companies involved with A5E. Did in-depth market research and competitive analysis on proprietary products under the umbrella of A5E. Involved in demo presentations of the newly launched EdTech platform and further nurturing of leads.

Worked on SBI service desk for uninterrupted tracking of all client deliverables at one platform. Developed and maintained strong client relationship through daily interaction and data analysis from MIS reports generated on weekly basis. Single handedly implemented production environment for an SBI app which included overseeing progress on completion and applied principles of agile methodologies to keep project requirements on track. Received On the spot award at TCS twice, for extracting on demand reports from the client with varied insights for further call of action. As a Production Support Engineer for NPS & APY core banking applications team, handled and addressed queries for 24000+ SBI branches on daily basis.

Identified potential client base through industry research, social media, referrals and personal network. Demonstrated proficiency in generating leads and converting them using AIDA approach. Pitched our product to total 70 prospective clients and converted 4 clients with a sales conversion rate of 5.7%.

Public Relations Team member of Howzatt2020 committee at N.L Dalmia (NLDIMSR).

Event Head of the Technical event 'Counter Strike' in College Technical festival.