JOYDEEP CHANDA

Handling campaign management in Adwords, LinkedIn & Facebook. Follow-up with the app conversion on daily basis. Analyze data through Metabase and Google Analytics. Use Singular based attribution tool to analyze the metrices for growth success & using ML models for better prediction of data. Creating a performance report of per day of investment, acquisition and measuring the ROI. Analyze the web traffic journey of the customer through event tracking. Using sentimental analysis to detect the behaviour of user. Create and assign tasks, set deadlines, track progress, communicate, and share files with my team members. Create marketing dashboards and reports that show key metrics, such as conversions, ROI, customer segments, NPS, CPA, ARPU and some more metrices comparison. Working on different data samples to find the possibility of high conversion lift using statistical analysis.

Collaborate with web, art design staffs to create web sites that conform to brand & company visual format. Collect & analyze data, using web traffic metrics such as page visits, transaction size, link popularity, click- through rates & cost -per clicks. Conduct online marketing initiatives, such as paid ad placement, whatsapp, email promotion Optimize website exposure by analyzing search engine patterns to direct the online placement of keywords & some other content. Analyzed competitor pages to locate backlink and keyword opportunities. Decreased the load time of the website by optimizing CSS files, resulting in a 30% improvement in user retention. Developed marketing content for Brochure, Banner Ads, Email Templates. Evaluated monthly performance statistics and used data to inform future strategies.

Modify the existing software to correct errors, allow it to adapt to new hardware or to improve its performance. Analyze user needs and software requirements to determine feasibility of design within time and cost constraint. Store, retrieve and manipulate data for analysis of system capabilities and requirements. Consult with customer about software system design and maintenance.

Develop and direct software system testing and validation procedure, programming and documentation. Identified issues, analyzed information and provided solutions to problems. Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.