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ADITHYAN J

@adithyanj

Data Scientist

Chennai

NielsenIQGreat Lakes and University Of Texas -Austin

Adithyan is a results-driven Data Scientist skilled in advanced analytics, machine learning, and Natural Language Processing. He has a proven track record of delivering actionable insights and enhancing data quality across complex datasets. His expertise includes pioneering OCR systems and developing predictive models using techniques like Random Forest and XGBoost.

Experience

Senior Data Processing Analyst

NielsenIQ

Oct 2021 - Apr 2023Chennai

Spearheaded the Data Integrity team, ensuring the consistent delivery of high-quality data to demanding clients. Employed advanced data analysis techniques, including EDA, Hypothesis Testing, Data Sampling and Cleaning, Feature Engineering, and Data Imputation, to maintain data integrity. Conducted in-depth analyses of consumer buying trends, translating raw data into actionable insights. Pioneered an innovative OCR system using OpenCV, CAFFE, and NLP. Created an AI-enabled system using Random Forest, SQL, and StreamLit, resulting in a 50% reduction in operational costs. Designed a robust data mapping framework using advanced algorithms like Haversines formula and Fuzzy String Matching in Python.

Data Scientist

Positive Integers Pvt. Ltd.

Sep 2019 - May 2021Chennai

Led the "Pumpkin Tales" project, delivering sentiment analysis, Named Entity Recognition (NER), and business classification from social media comments using BERT, XLNet, and GCP. Improved accuracy in the "Sterling Resorts" project by segmenting customers using SQL, IV & WOE analysis, Feature Selection, Imputation of Null values, SMOTE, and XGBOOST. Developed predictive models in the "I-steel" project, accurately predicting steel price fluctuations using Multivariate Time Series models and non-linear classification models.

Customer Support Executive

Touch2success Pvt. Ltd.

Sep 2018 - Apr 2019City

Handled client inquiries, resolved complaints, and provided information to clients in the UK. Contributed to advertising, marketing, sales writing, and business development activities.

Business Associate

Vantage Organisation

Jun 2017 - Jul 2018Chennai

Collaborated with Fortune 500 client, Global Cancer Concern India, focusing on customer acquisition, branding, and customer retention using Direct Marketing Methods.

Education

Great Lakes and University Of Texas -Austin

PGP - Business Analytics and Business Intelligence

Business Analytics and Business Intelligence

Apr 2019 - May 2020

Dual Certificate course.

SRM University

BTECH - Mechatronics Engineering

Mechatronics Engineering

May 2013 - May 2017

Modules included Control Systems and Automation, Thermodynamics, Theory of Machines, Instrumentation Engineering, Computer Vision, Python.

Skills

EDA
Hypothesis Testing
Data Sampling
Data Cleaning
Feature Engineering
Random Forest
XGBOOST
Multivariate Time Series
Deep Learning
SVM
Decision Trees
Linear Regression
Non-linear Regression
BERT
XLNet
Spacy
ULMFIT
Genism
Transformers
Word Embeddings
OpenCV
Image Classification
OCR
CAFFE
ML.NET
SQL
Google Cloud Platform
PowerBI
Tableau
Consumer Segmentation
Brand & Reputation Management
Sentiment Analysis
Python
R
Java
C
C++
Git
Data Structures and Algorithms