neelam narwani

Unlocked an underserved Tier-3 wholesale segment by launching a lower-cost product variation, expanding addressable market and increasing overall profits by 30% through higher order volumes. Led product differentiation through competitive benchmarking and supplier upgrades to address design gaps and quality-driven churn risk, improving durability and consistency without price escalation — driving 70%+ account retention and 35% growth in monthly demand. Expanded into 5 new cities through distributor onboarding and introduced seasonal SKUs that contributed to a 20% increase in yearly profits.

Built and operationalized the first US outbound motion from scratch, defining ICPs, structuring prospecting workflows, and formalizing demo conversion processes to establish a repeatable sales engine. Designed a high-volume outbound system across LinkedIn, cold emailing, and cold calling, consistently reaching 250 prospects per day and converting cold outreach into 10 qualified meetings and 2 closed clients within two months. Navigated a product pivot by restructuring outbound strategy, preventing pipeline drop-off and sustaining sales momentum while leading founder-level demos and positioning AdsEther as a time- and cost-efficient alternative to traditional video production for D2C brands.

Managed sustained, high-volume outbound across US and Canada SMB markets, reaching 180–220 businesses daily through cold calls and email to consistently generate pipeline. Turned outbound activity into qualified demos, averaging 4+ demos per day for Account Executives while maintaining strict qualification standards. Surpassed performance targets with 115% productivity and 117% appointment-setting achievement over six months, setting internal records including 17 meetings booked in a single day, while maintaining CRM accuracy and process discipline.

Owned end-to-end consultative sales conversations with parents and students, identifying learning needs and positioning live programs to drive enrollments and revenue. Achieved 100% of sales targets for 16 consecutive weeks, earning promotion to Senior Business Development Associate, and delivered 150% revenue growth over a 9-week period as Senior BDA, consistently ranking among top performers. Collaborated with the retention team to achieve 100% team targets for six consecutive weeks, strengthening post-sale engagement and long-term customer value.