swastika porel

Supported GTM and inside sales teams by building and maintaining a database of 10,000+ verified U.S. digital media decision-makers, improving sales outreach efficiency and increasing qualified leads by 35%. Executed AI-personalized inbound and outbound email campaigns, improving click-through rates by 40% through segmentation, messaging optimization, and landing page alignment. Partnered with sales and marketing to define ICP-based segments using Mirabel’s Marketing Manager, enabling targeted ABM-style outreach. Analyzed funnel and campaign performance using Power BI dashboards, tracking MQLs, SQLs, and campaign ROI against GTM KPIs. Ensured CRM data hygiene, enrichment, and lead scoring accuracy to improve handoff between marketing and sales.

Built and validated 3,000+ B2B prospect and decision-maker records, directly supporting inside sales and outbound email campaigns. Conducted account and buyer persona research to support GTM messaging and product positioning. Improved email personalization and segmentation in CRM workflows, resulting in 20–25% higher engagement rates.

Produced data-backed research reports that supported client marketing, sales enablement, and strategic planning initiatives. Synthesized insights from Statista, Qualtrics, and academic sources into structured reports usable by commercial teams.

Conducted structured research and data validation, ensuring accuracy and credibility—skills transferable to market and sales research. Delivered high-quality content under tight deadlines with strong attention to detail.

Academic Projects: Evaluation of Electric Vehicle Policy in West Bengal – Master’s Thesis; Self-Help Groups as a Tool for Women Empowerment – Bachelor’s Project