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Rukhsar Saffron

@Rukhsar

Senior Sales Development Representative (SDR) at ADIT PVT LTD

Mumbai, Maharashtra, India

ADIT PVT LTDIGNOU

Results-driven Sales Development Representative (SDR) with 8+ years of experience in B2B sales, lead generation, and client acquisition across SaaS and healthcare (RCM) domains. Proven track record of generating qualified pipelines, booking high-quality demos, and closing enterprise clients in US markets. Skilled in outbound prospecting, cold calling, email campaigns, and CRM management. Strong communicator with a consultative selling approach and a focus on revenue growth.

Experience

Senior Sales Development Representative (SDR)

ADIT PVT LTD

May 2025 - Feb 2026

Generated and qualified leads in US healthcare and dental SaaS markets through outbound prospecting (calls, emails, LinkedIn). Acquired 15+ new clients by booking high-quality demos and converting opportunities into revenue. Built and managed a strong sales pipeline using CRM tools (Salesforce, HubSpot, Zoho). Conducted market research and identified target accounts to improve conversion rates. Collaborated with Account Executives and product teams to align solutions with client needs. Used tools like Apollo, Lusha, and LinkedIn Sales Navigator for lead generation and outreach.

Sales Manager

POWERWEAVE PVT LTD

Feb 2022 - Apr 2024

Developed and executed B2B sales strategies, increasing market share and revenue growth. Built and maintained long-term client relationships, improving retention and repeat business. Managed full sales cycle: prospecting, pitching, negotiation, and closing. Analyzed sales data and KPIs to optimize performance and pipeline conversion. Implemented CRM best practices, improving pipeline visibility and shortening sales cycle.

Sales Manager

WHITEHAT JR PVT LTD

Sep 2020 - Jan 2022

Led a team of 25+ sales representatives, driving productivity and achieving revenue targets. Closed high-value deals and managed client relationships in B2B and B2C environments. Improved conversion rates by 20% through structured sales processes and CRM usage.

Senior AR / Sales (RCM)

GEBBS HEALTHCARE SOLUTIONS

Dec 2016 - Aug 2020

Generated B2B leads and secured contracts with healthcare providers for RCM services. Increased monthly recurring revenue (MRR) through targeted outreach and solution-based selling.

Business Development Executive

SUTHERLAND GLOBAL SERVICES

Apr 2015 - Dec 2016

Identified and converted new business opportunities through outbound sales and presentations. Managed end-to-end sales cycle from prospecting to deal closure.

Education

IGNOU

BA

English Honors

Jan 2023

Skills

Lead Generation
Outbound Sales
Cold Calling
Email Campaigns
Demo Booking
Pipeline Management
B2B Sales
SaaS Sales
CRM Management
Prospecting
LinkedIn Sales Navigator
Account Research
Objection Handling
Revenue Growth
Salesforce
HubSpot
Zoho CRM
Apollo
Lusha
Calendly