Yazhini Nagarajan

Conducted media operation analysis to optimize campaign performance. Managed LinkedIn campaigns ensuring effective targeting and engagement. Analyzed campaign performance and created detailed reports to inform strategic decisions.

Skilled in product positioning and messaging, conducting competitor research, and performing market analysis. Developed and executed go-to-market (GTM) strategies and successful Product Hunt launches. Identified unique selling propositions (USPs) for target audience segments, boosting conversion rates by 30%. Created 100+ content assets including webpages, case studies, help articles. Generated 200+ Product Qualified Leads (PQL) through cold email campaigns, increasing sales opportunities by 15%. Improved Customer Lifetime Value (CLV) by 20% and retention rates.

Developed and wrote content for over 100+ webpages, landing pages, help articles, and email templates, contributing to a 26% increase in website engagement. Executed go-to-market (GTM) strategies and conducted in-depth competitor analysis, resulting in a 30% improvement in market positioning. Analyzed product performance metrics including traffic and signup rates using Google Analytics, leading to data-driven marketing strategies that increased revenue by 22%. Achieved $38,000 in recurring revenue from cold outreach within a span of 10 months.