Anaswara Krishnan

Implemented SEO best practices. Responsible for developing and executing digital marketing strategies including product marketing, product launch, and lead generation campaigns via paid search. Coordinated content calendar and managed content distribution. Worked with content, web development, and UI/UX teams. Performed competitor, market, and keyword research.

Handled paid search for e-commerce and service-based clients. Responsible for day-to-day account tasks, optimizations, analysis, reporting, PPC strategization, and result generation. Worked closely with paid social, web development, and design teams to achieve results for clients.

Responsible for planning and executing best online strategy for all client projects. Worked with B2C clients Burberry and B&Q and B2B client Aggreko. Launched search activity for B&Q Ireland. Specialized in paid search campaign builds, budget trackers, media strategy, optimization, planning, reporting, and ad writing.

Worked as freelance Digital Marketing Specialist for a wide range of clients based in Kerala and Middle East. Performed social media strategy, social media management, Google Ads, Facebook Ads, Bing Ads, lead generation, SEM, reporting and optimization, and creative strategy.