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Atul Srivastava

@user.2516182

Sales & Business Development | Digital Marketing | P&L Management | PMP Certified

Noida, India

The Brand DaddySikkim Manipal University

Atul Srivastava is a PMP-certified professional with nearly 8 years of experience in Sales, Business Development, Digital Marketing, and P&L Management. He has led teams of up to 78 members and managed monthly revenues of INR 1.5–8 Crore across organizations including Info Edge (Naukri.com), Novatr, and The Brand Daddy. His expertise includes email marketing, performance marketing, and process excellence through Six Sigma Black Belt methodologies.

Experience

Assistant Vice President - Growth

The Brand Daddy

Jul 2023 - Nov 2023

Headed overall business, set KRAs and roadmaps, managed ads across channels, and established brand identity. Increased leads by 300% month-on-month.

Manager - Business Growth / Lead Acquisition Manager

Novatr (Oneistox)

Oct 2022 - Jul 2023

Managed INR 8 Crore monthly revenue with a 50+ member team. Improved email open rate from 10% to 22% and CTR from 1.8% to 5.3%. Led 3 product launches and increased productivity by 20%.

Manager

Info Edge India Ltd. (Naukri.com)

Apr 2021 - Oct 2022

Managed monthly revenue of INR 1.5 Crore with a 30+ member team. Led key campaigns and developed digital marketing strategies.

Team Leader

Info Edge India Ltd. (Naukri.com)

Jan 2019 - Mar 2021

Led team performance and drove revenue targets. Managed client onboarding, MIS reports, and process excellence initiatives.

Associate Senior Executive

Info Edge India Ltd. (Naukri.com)

Apr 2018 - Dec 2018

Supported management in client onboarding and strategy deployment.

Executive

Info Edge India Ltd. (Naukri.com)

Apr 2017 - Apr 2018

Proactive support in client onboarding, MIS reporting, and process execution.

Executive

Astik International

Apr 2016 - Mar 2017

Liaised with clients for contract renewals, extended services for high ROI, and handled client escalations.

Education

Sikkim Manipal University

Finance

Jan 2019

Invertis University

Commerce

Jan 2016

Licenses & Certifications

PMP Certified

Udemy

Certified Six Sigma Black Belt

Six Sigma Academy, Amsterdam

Certified Six Sigma Green Belt

AIGPE

Certification in Digital Marketing

Oxford Learning Lab

Certified Five Forces Analysis Specialist

AIGPE

Certified VOC Techniques Specialist

AIGPE

Kaizen Practitioner Masterclass for Quality Management

Udemy

Skills

Revenue & EBIDTA Growth
Business Strategy & Execution
Digital Marketing & Ads
Email Marketing
Shrinkage & Attrition Management
Strategic Alliances & Partnerships
P&L Management
Content & Performance Marketing
Account Management & Growth
Campaigns Management
Reporting & Analytics
Team Management & Leadership
MS Excel
MS PowerPoint
ClickUp
HTML
Google Analytics
Hubspot