Abi Nandhini Ramamoorthy
@user.2401472
Digital Marketing Manager at VIVA USA Inc.
Coimbatore, India
Digital Marketing Manager with over 7 years of experience in performance and growth marketing, content strategy, and branding. Proven track record of boosting website traffic by 200%, improving conversion rates by 25%, and increasing application installs by 35%. Skilled in SEO, PPC, A/B testing, CRO, and multi-channel digital marketing using tools such as Google Analytics, HubSpot, SEMrush, Adobe Analytics, and Salesforce.
Experience
Digital Marketing Manager
VIVA USA Inc.
Developed and executed content/digital marketing strategies and campaigns. Led campaigns boosting website traffic by 200% and generating a 15% increase in leads. Achieved a 25% conversion rate improvement through performance and growth strategies.
Growth Marketer
Statusbrew
Authored high-conversion-rate blogs. Elevated click-through and conversion rates through A/B testing and creative copy updates.
Digital and Content Marketer
SkillCat
Automated marketplace operations, streamlining B2C to B2B processes, reducing manual workload by 4 hours/day. Generated data-driven product insights and boosted application installs by 35%. Conducted A/B testing leading to UI/UX enhancements and a 200% conversion rate increase.
Digital Marketing & SEO
WeLittle
Achieved top rankings for over 15 targeted keywords through technical SEO. Developed 6 websites focusing on UI/UX design. Managed Google and Meta Ads with monthly budget of 20,000 INR.
Education
University of Pasadena, California
MBA
Entrepreneurship
Bharathiar University
Master of Science
Healthcare & Life Sciences
Alagappa University
Bachelor of Science
Psychology
Licenses & Certifications
Leadership Skills
IIM Ahmedabad
HubSpot Academy Certifications - Content Marketing, Social Media Marketing, SEO, Inbound Marketing, Email Marketing, Digital Advertising, and Digital Marketing
HubSpot Academy