Sushruth kumar

Developed and implemented multi-channel demand generation campaigns to drive qualified leads and sales pipeline growth for AI and ML solutions, including RPA, intelligent automation, AI knowledge management, AI data extraction tools, AI remote workforce automation tools, and AI language converter tools. Tailored strategies to target audiences in the Americas, EMEA, and APAC regions. Sold healthcare products, E-hub, Sutherland Smart Health Analytics, and Sutherland SmartCred to US regions. Planned, created, and managed marketing campaigns across various channels, including email, social media, webinars, content marketing, and events. Utilized marketing automation and CRM systems, including HubSpot, and lead generation tools like ZoomInfo and Lusha to track and analyze campaign performance and lead progression.

Developed and implemented comprehensive sales campaigns to showcase the value proposition of SAP, Cloud, Microsoft, IT services, SaaS, and BI tools to the USA, EMEA, ME, SEA, and JAPAC markets. Conducted Account Based Marketing (ABM) through ZoomInfo to identify and qualify leads. Drove new business development efforts through strategic outreach, including cold calls and email marketing, to C-Suite/CXOs/CVD level of personas. Oversaw enterprise accounts, nurturing relationships with key stakeholders. Utilized data analytics tools to track customer performance and make informed decisions to drive customer success and revenue.

Specialized in B2B/SME Lead Generation and Cold Calling for IT and SAAS services of OEM. Successfully established Business Partnerships with major OEMs like IBM and Microsoft. Designed compelling Calls-to-Action (CTAs) and email templates, closely tracking and reporting email marketing KPIs. Developed meticulous documentation and roadmaps for processes, A/B tests, and promotions. Built and nurtured high-level relationships with senior stakeholders, effectively influencing key decision-makers to drive successful partnership outcomes.

Spearheaded strategic ABM initiatives and managed sales for digital marketing and content services, enhancing customer engagement and revenue growth across SEO, SEM, SMO, SMM, PPC, social media, and content creation. Expertly led and mentored a team of 12 inside sales and business development professionals. Successfully generated leads and established robust partnerships with major OEMs and digital platforms, targeting enterprises across the USA, EMEA, and APAC regions. Instituted KPIs and KRAs for individuals and the team, ensuring precise tracking and consistent achievement of sales targets.

Spearheaded strategic ABM initiatives and managed sales for digital marketing and content services. Expertly led and mentored a team of 12 inside sales and business development professionals. Successfully generated leads and established robust partnerships with major OEMs and digital platforms. Instituted KPIs and KRAs for individuals and the team, ensuring precise tracking and consistent achievement of sales targets. Oversaw digital marketing and content initiatives for all clients, ensuring successful implementation and sustained long-term engagement.