Srikanth Mohan

Handling 07 member team for branding, marcom, product and digital marketing duties. Digital PR, Press releases, and PR outreach. Launched 05 new products successfully by collaborating with cross-functional teams comply with strategic go-to-market motion. Achieved first page ranking for 600+ target keywords with advanced SEO strategies. Led Influencer marketing, and thought leadership campaigns for BFSI segments. Product positioning, product messaging, and Product-market fit. Initiated R&D and driving the Marketing Intelligence program. Ran multiple paid campaigns and achieved 3:1 ROAS for products and services. Max budget: 0.3 million USD. Implemented Marketing automation engine for inbound, outbound, presale, and post sales marketing operations. 08 Go-To-Market developed and executed, facilitating internal organizational readiness.

Handled 23 global clients across B2B and B2C models for PPC and SEO projects. 4X Traffic achieved for 14 accounts in 3 months with advanced SEO white-hat strategies. Managed Influencer marketing, and affiliation marketing program. Corporate communication, Press releases, and Digital PR. Heading ATL, BTL, TTL programs.

Heading business team of 03 members. Worked with global publishers on customer success and account management for in-house copyediting product. Sales enablement, and customer acquisition.

Project management team leader handled 04 members team. Led cross-functional teams for successful project completion, ensuring timely delivery and client satisfaction. Project roadmap, sprint development and Deliverables. Worked for Pearson USA, Hodder education UK, and Cengage learning as a project team leader.

Improved team productivity by implementing efficient project management strategies and delegating tasks effectively. Managed 02 global customer with 03 member team. Oversaw cross-functional collaboration between departments, ensuring smooth workflow and timely task completion. Established strong customer relationships for smooth project delivery. Collaborated with cross-functional teams to maintain project progress.