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Shashank KumarSK

Shashank Kumar

@shashank.kumar

Business Analyst at Park+

Gurgaon

Park+National Institute of Technology, Jamshedpur

Shashank Kumar is a data-driven Business Analyst skilled in solving real-world problems using a combination of math, business, and technology. He has extensive experience setting up KPIs, automating processes using SQL and Metabase dashboards, and conducting product analytics using platforms like MoEngage. His background includes engineering experience at Honda R&D, complementing his expertise in advanced analytics, fraud prevention, and business process improvement.

Experience

Business Analyst

Park+

Full-timeMar 2022 - PresentGurgaon

Set up & Track KPIs for the Parking, E-Commerce(Stores) and Dealership; created multiple Metabase (BI Tool) dashboards using SQL queries to automate and improve Business processes. Proved a dynamic date range dashboard for the incentive team. Set up alerts for the payment mismatch to the partners. Initiated, setup & owner of Fraud Prevention Alert, helping identify various cases and types of Fraud and recommending product/process improvement. Restricted multiple online bookings from 1 device id in a day. Identified various cases of Field Sales Fraud. Performed product analytics using MoEngage (Platform). Restructured the events for the whole Park+ as a product, creating Data as a Product culture. Set up Funnels for multiple Businesses, and shared insights basis user Journey. Conducted Campaign Analysis and monitoring New features. Performed Adhoc Analysis & Problem Solving, including improving Payment Pipes Performance by providing analytical support and providing Go to Supply Points by analyzing Customer Parking Receipt Data. Constantly improved the system by looking at the data by identifying bugs, data storage needs, data consistency, etc. Exposed to Machine Learning based Recommendation System for Park+ Community.

UPSC Aspirant

Career GapMay 2018 - Feb 2022

Studied Mathematics Optional Subject (Probability, Statistics, Linear Algebra, etc). Developed cross domain knowledge across multiple dimensions including Economics, Ethics, Administration, Polity, Environment, Geography. Developed Self Regulation, Patience and Learning Attitude.

Design Engineer

Honda R&D

Full-timeJun 2016 - Apr 2018Gurgaon

Participated in Market Quality Survey Data, analyzing reports from Design & Customer perspectives. Served as Youngest Project Lead in dynamic & fast paced Honda Racing Team Project for the 2018 racing event held at Madras Motor Race Track. Successfully led 2 developmental Projects simultaneously within a short span of 2 years. Innovated a new Design check process reducing the development time.

Education

National Institute of Technology, Jamshedpur

B. Tech (Hons.)

Electrical & Electronics Engineering

Jan 2012 - Jan 2016Grade: C.G.P.A - 8.96

Jawahar Vidya Mandir Shyamali, Ranchi

Intermediate

Jan 2010 - Jan 2012Grade: 91.2 %

D.A.V. Public School T/N, Ramgarh

Matriculation

Jan 2009 - Jan 2010Grade: C.G.P.A – 9.8

Licenses & Certifications

Data Science 360

Analytix Labs

• No expiration

Skills

Hypothesis Testing
Regression
Classification
Clustering
Forecasting
Bi Variate & Multi Variate analysis
Sales Driver Analysis
Churn Analysis
Promotion effectiveness
CLTV
Choice modelling
Sales Cohort
P&L
Excel
SQL
Power BI
Tableau
Python
Metabase
PyCharm
Jupyter Notebook
MoEngage
Data Science
Business Analysis