Shreya Choudhary

Managed marketing budgets of ₹10,00,000 across diverse initiatives, strategically optimizing expenditures to achieve a 76% increase in lead generation. Directed global marketing initiatives and campaigns, significantly increasing brand visibility and user engagement across North America, APAC, and Europe. Launched 3 major competitions in key markets, driving 25% growth in market penetration and boosting user acquisition. Collaborated with 10+ sponsors, 30+ schools, and 20+ affiliates to successfully launch and scale workshops, seminars, camps, and competitions, resulting in a 25% increase in community engagement and fostering long-term partnerships. Optimized the lead generation funnel by leveraging email campaigns, social media, and WhatsApp, driving product promotion and enhancing brand visibility across multiple channels. Monitored and optimized user funnel performance using tools like Leadsquared, Redash, GA4, and HubSpot, leading to a significant improvement in conversion rates and overall funnel efficiency. Generated detailed reports on budget utilization and performance, achieving a reduction in unnecessary expenditures through strategic financial planning. Built long-term partnerships with affiliates, sponsors, and educational institutions, resulting in recurring campaigns and sustained community engagement.

Managed Sales-Force and Vahan platforms, optimizing workflow efficiency. Conducted 300+ customer follow-ups, enhancing satisfaction and retention by 15%. Assisted the sales department with administrative tasks, contributing increase in team productivity. Orchestrated and executed plans for sales executives, ensuring 100% adherence to strategies.

Formulated and executed annual and quarterly marketing plans, resulting in a 25% increase in lead flow. Leveraged local and national assets to crack deals, achieving a 20% growth in lead generation. Maintained key performance metrics, achieving a 15% improvement in CPA, CPL, Revenue, and ROI. Orchestrated successful BTL campaigns, yielding a 30% boost in lead acquisition through school initiatives and webinars. Trained sales teams, improving target allocation by 10%, and recruited/managed teams of 20 for a 20% increase in lead delivery efficiency. Coordinated with internal and external stakeholders, enhancing communication and synergy across teams. Executed ATL and BTL product activations, contributing to an increase in brand reach and engagement.