Shingita Kumar

Developed and executed marketing strategies that led to a 30% increase in lead generation by closely collaborating with sales and product teams to ensure alignment with market needs and customer pain points. Managed multi-channel marketing campaigns (digital, content, social media, and email), helping to accelerate sales by providing tailored tools and content to support sales teams in matching the unique demands of various countries. Created targeted content (case studies, whitepapers, blogs) to highlight key product features, while also aligning the company’s offerings with regional business mixes to meet local market demands. Led SEO optimization efforts, resulting in a 25% increase in organic traffic, and supported the sales team with customized materials designed for specific markets, ensuring strong product understanding and relevance. Developed and delivered comprehensive sales training programs and bootcamps, enhancing the knowledge and skills of sales teams across different regions, ensuring they can effectively integrate and sell the software products. Engaged with regional and global teams (sales, product management, marketing, partners), acting as a liaison to ensure consistency in communication, alignment of strategies, and a seamless flow of information. Oversaw video script creation and managed media outreach, ensuring timely press releases and coverage of new product releases, partnerships, and events, which enhanced brand visibility and supported regional sales efforts. Tracked and analyzed key performance indicators (KPIs) to measure the effectiveness of marketing and training programs, making data-driven decisions for continuous improvement, and providing regular updates to senior management on training and adoption progress. Managed a 50K USD budget, consistently achieving or exceeding ROI targets while ensuring the integration of software solutions into country-specific sales portfolios.

Drive all digital marketing efforts: SEO/SEM, social media, email, and display ads to boost B2C/B2B lead generation and conversions. Build and maintain Excellon's brand and awareness. Manage LinkedIn for B2B lead generation and audience engagement. Track and report campaign performance against ROI and KPIs. Plan and execute Facebook, LinkedIn, and Twitter campaigns, while managing budgets. Oversee SEO strategy: content, link building, and keywords to improve search rankings. Create and support content for social media, including videos, case studies, and blog posts.

Along with reporting the manager established the company's Digital Marketing division and scaled it to a turnover of 2.5Cr per year in two years. Coordinate communication between content writers, designers, vendors, editors, and other stakeholders involved in the project. Prepare a perfect marketing mix as per the requirements of the product/service, such as Digital Marketing (Facebookads, Instagram ads, Google ads, SEO), ATL/BTL, OOH, and Print media. Collaborate with required internal & external communication teams and facilitate communication to design and launch successful advertising campaigns. Planning, Budgeting, and Conducting the data analysis of digital marketing campaign expenditures and ROI.