Saurabh Mapari

Optimized Marketing Strategy: Achieved a 63% increase in sales KPIs through A/B testing and data-driven optimization. Boosted Customer Share: Increased new customer acquisition by 35% with targeted CRM strategies. Improved Marketing Efficiency: Developed Google Looker dashboards that reduced digital marketing manager tasks from 3 days to 1. Enhanced Inventory Management: Automated supply chain data flows using Python, reducing OOS rates by 24%. Streamlined Data Integration: Extracted, transformed, and visualized marketing data with Excel, SQL and Tableau for insightful decision-making. Influenced Stakeholder Decisions: Deliver key insights and reports to stakeholders, enhancing strategic decisions.

Viewer Engagement: Boosted retention by 15% by analyzing engagement data with Tableau, identifying trends across TV shows and movies. Content Scheduling: Increased prime time ratings by 10% using predictive models API and Tableau dashboards to aid program scheduling. Content Strategy: Improved target reach by 20%, delivering strategic insights via Tableau to optimize content placement and promotions. Data Analytics and Automation: Automated the data flow using Python for enhanced efficiency in data preparation and management, supporting predictive analytics for dashboard updates which facilitated real-time decision-making. Promotion Strategy: Led a promotion strategy that raised new content uptake by 25%, using Tableau to create personalized viewer recommendations and dynamically track their effectiveness in boosting engagement.

Master’s Thesis: Sentiment Analysis, Keyword Extraction, and Topic Modelling using Generative AI