Shashwati Dwivedi

Worked with the team to create the company website from scratch to hosting. Managed a team of 8 people to create, advertise, increase reach-ability, and lead generation for the organization. Worked on the SEO of the website, keyword analysis, maintaining a monthly calendar to increase traffic, brand awareness. Ran ads in various countries of Middle-East, European, and China regions. Developed creative concepts and designs for the website, print collateral, and digital marketing campaigns.

Brainstormed with the sales team HOD to create lead generation tactics that improved conversion rate by 35%. Spearheaded new lead generation strategies, converting 55% of 40k web visitors to organic leads. Increased brand awareness by designing PR campaigns and securing media placements that contributed to a 40% traffic boost on the company website. Revitalized PPC campaigns, selectively funneling marketing spend to higher performing keywords, boosting ROAS by 40%. Collaborated with different clients globally to understand their business and create digital strategy with them. Successfully pivoted a campaign strategy in response to unexpected challenges or market changes.

Creating monthly content, SEO growth calendar and Paid calendar. Assisted in the implementation of PPC campaigns that contributed to a 40% increase in quarterly sales. Initiated cutting-edge SEO strategies, resulting in top-10 Google rankings for 10 high-competitive keywords. Supported social media advertising campaigns on Facebook and Instagram, yielding new follower counts within six months. Collaborated with the visual design team to optimize on-page SEO; the strategy led to a 25% uplift in organic reach.

Creating a monthly content calendar. Define the brand image and the associated digital strategies. Supported SMM efforts on platforms like Facebook, resulting in a 20% increase in engagement. Conducted comprehensive market research and successfully identified SEO opportunities, improving natural backlinks by 15%. Aided in the architectural redesign of website navigation, leading to increased user engagement and a 10% decrease in bounce rate.

Consulting authors regarding promotion of their recently released books, creating a plan to increase its visibility and help them achieve their set targets in book promotion. On-board new third party blogging websites and influences to promote the books consistently every month increasing the reviews and ratings of books on Amazon. Ran successful marketing campaigns like the $5 campaign, the biggest campaign of the year. Worked on the presentation and content of the company website.

Developed a comprehensive content marketing strategy that increased website visits by 20%. Created and managed targeted social media campaigns that increased followers by 400 and engagement by 60%. Leveraged A/B testing to optimize website design and user experience. Focused on creating post and increase follower on linked-in. Identifying new opportunities to encourage customer engagement.

Creating monthly content and SEO growth calendar. Identified and solved a technical issue that was impacting website performance. Implement measurement and monitoring of performance metrics to understand progress on SEO. Implement structured schema and snippets on multiple websites. Run paid campaigns for travelers according to requirement.

Updated Shopify website, schema for products and page according to US Market. Performing SEO audits to identify various issues impacting clients’ search engine performance.