Sanskriti Verma

Managed yearly budget of Rs. 5 Cr to generate revenues of Rs. 99.18 Cr in FY’24, achieving an ROI of 20 times. Led retention and remarketing strategies using SMS, Email, WhatsApp, Push notifications, and A/B testing. Created customer journeys using tools like Netcore, Haptik, Moengage, Interakt, Gupshup, and Clevertap. Implemented WhatsApp marketing, increasing Quote creation by 38% and Payments by 12% via C2WA Ads. Increased New User Acquisition by 2690% and Sessions by 984% in H1’23 YOY. Managed Rs. 65 Cr P&Ls, scaling up Dormant lead reactivation 13X in 5 months. Created a business line of Rs.1.6 Cr per month catering to NRIs in UAE, Dubai, Kuwait, Canada, USA, Australia.

Facilitated creation of 187 dealership Facebook pages and 495 GMB profiles. Created an SOP for SEO & PPC for 495 GMB profiles. Improved showroom & workshop experience by implementing a new lead management, nurturing & retargeting strategy. Developed training modules, initiated system overhaul, process digitization & redesigning workflows.

Managed the launch of Bajaj Auto Quadricycle – QUTE in Hyderabad, focusing on market sensitization. Assessed consumer categories and developed consumer perception maps. Developed GTM Strategy for Hyderabad based on consumer insights and conducted a pilot in 5 key markets.

Worked on captive market penetration increase for Cargo three wheeler through Digital Marketing in 7 cities. Identified consumer personas and studied their digital habits. Led a team of 13 people during a pilot in Delhi market, resulting in 18 sales within 5 days. Received Pre-Placement Offer (PPO) Opportunity.