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Anushka Daima

@user.2475581

Marketing Professional | Digital Marketing | Brand Strategy | PR | Growth | SHAREit | HT

New Delhi, India

Hindustan Times Digital StreamsUniversity School of Management and Entrepreneurship, Delhi Technological University (DTU)

Anushka Daima is a marketing professional with 3.5+ years of experience in digital marketing, brand strategy, PR, design, events, and strategic partnerships. She has worked at Hindustan Times Digital Streams, SHAREit Technologies, and #ARM Worldwide, driving global marketing strategies across SEA, MENA, South Africa, and Europe. Anushka is proficient in Google Analytics, Facebook Ads Manager, LinkedIn Ads, SEO, and content marketing, and holds an MBA from Delhi Technological University.

Experience

Assistant Growth Manager

Hindustan Times Digital Streams

Nov 2022 - Feb 2023India

Driving user growth and building acquisition strategy for affiliate business. Responsible for GTM strategy for new product launches, lifecycle management, and funnel optimization.

Marketing Associate

SHAREit Technologies

Jun 2021 - Nov 2022India

Worked on global marketing spanning digital, brand, PR, and design across SEA, MENA, South Africa, and Europe. Developed global marketing strategy and value proposition. Managed overseas events and press conferences.

Senior Executive – Brand Solutions

#ARM Worldwide

Jun 2019 - Feb 2021India

Managed digital channels including social media, content marketing, performance marketing, SEO, Google Ads, Facebook Ads, LinkedIn Ads, and PR for clients including Hindustan Times, Tupperware, Future Brands, NMAT, Novotel Hotels.

Intern

Apollo Munich Health Insurance

Jun 2018 - Jul 2018India

Worked in HR department on talent acquisition and human resource functions.

Intern

Kotak Securities

Jun 2015 - Jul 2015India

Sales and marketing, client acquisition, below the line marketing activities, and research on investment behaviour.

Education

University School of Management and Entrepreneurship, Delhi Technological University (DTU)

Marketing and Supply Chain Management

Jan 2017 - Jan 2019

6.96 SGPA

Shaheed Sukhdev College of Business Studies, University of Delhi

Marketing

Jan 2013 - Jan 2016

71.42%

Licenses & Certifications

IBM Enterprise Design Thinking Practitioner

IBM

Skills

Digital Marketing
Brand Marketing
PR
Social Media Marketing
Content Marketing
Performance Marketing
SEO
Email Marketing
Google Ads
Facebook Ads
LinkedIn Ads
Influencer Marketing
Market Research
Product Marketing
GTM Strategy
Google Analytics
Google Adwords
HubSpot
Facebook Ads Manager
LinkedIn Campaign Manager
SemRush
Canva
Jira
Basecamp
MoEngage
BlankPaper