Sami Majid

Segmented audiences based on behavior, interests, and demographics to optimize engagement strategies. Developed and executed branded campaigns, leading to an increase in community interactions and retention by 11%. Collaborated with cross-functional teams to build customer journeys funnel for targeted messaging. Experimented with A/B testing techniques to understand what resonates with specific segments, improving conversion metrics by 9.2%. Benchmarked social media conversion rates and engagement metrics, driving continuous optimization by monitoring competitor trends. Set up automated dashboards on Excel for real-time campaign tracking and KPI analysis, facilitating data-driven decisions. Demonstrated extreme user-centricity and logical thinking to solve engagement challenges and build meaningful community connections.

Served as the POC for the company’s social media platforms, including Facebook, LinkedIn, YouTube, Instagram, forum, and blog. Ran brand awareness, lead generation, and conversion campaigns on Meta for TTT & TTT Academy, optimizing CPM, CTR, and ROAS using data-driven decisions. Utilized analytics tools to generate reports on overall growth and campaign effectiveness. Engaged with the community and customers professionally and promptly to foster growth. Collaborated with brand, creative, and customer experience teams to create high-quality, engaging, relevant, and timely content. Managed the social media editorial calendar, ensuring content was published by stipulated deadlines. Built relationships with and onboarded influencers within the community for promotional films, Events.

Performed research on current benchmark trends and audience preferences. Designed and implemented social media strategy to align with business goals for both paid & organic content Ran PPC campaigns based on brand and generic keywords, which resulted in humungous website traffic. Monitored SEO, email marketing and web traffic metrics. Ideated content strategy for the platform and defined their KPIs. Quality-checked the creatives and content before publishing. Managed ads on Instagram to boost brand awareness, and increase the visits on website & profile.

Coordinated in data-driven strategies to drive customer acquisition, retention, and revenue growth. Launched and optimized campaigns across various channels, including paid search & paid social. Conducted audience research to target relevant customer segments with personalized messaging and offers. Analyzed campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates for optimization. Increased the conversion rates by optimizing e-commerce content on Shopify.