Shakshi Srivastava
@saksrivastava03
Digital Marketing Executive | PPC Consultant at Sanjivini Super Speciality Hospital and Research Centre
Lucknow, Uttar Pradesh, India
Shakshi Srivastava is a results-driven Senior Digital Marketing Specialist with over five years of experience in Performance Marketing, PPC, and Paid Media across e-commerce and healthcare domains. She possesses expertise in Google Ads, Meta Ads, lead generation, ROAS optimization, CPL reduction, and remarketing funnels. She has a proven ability to drive revenue growth and patient acquisition using data-driven strategies, marketing automation, and CRM-based lead nurturing.
Experience
Digital Marketing Executive | PPC Consultant
Sanjivini Super Speciality Hospital and Research Centre
Managing Google & Meta Ads campaigns for patient acquisition, improving lead quality and engagement. Executing Search and Display campaigns, optimizing CPL through targeting and budget allocation. Implemented WhatsApp automation & chatbot workflows to streamline appointment bookings and patient queries. Integrated campaigns with CRM tools for lead tracking, nurturing, and performance reporting.
Senior Digital Marketing Associate
Commercev3
Led multi-channel PPC campaigns across Google Ads and Paid Social, increasing online sales by 30%. Reduced Customer Acquisition Cost (CAC) by 20% through A/B testing, audience targeting, and bid optimization. Managed high-budget paid media campaigns, ensuring performance efficiency and ROI growth. Developed automated Looker Studio & Dashthis dashboards to improve campaign tracking and reporting accuracy.
Senior Digital Marketing Analyst | PPC Specialist
CEDCOSS TECHNOLOGY PRIVATE LIMITED
Managed global PPC campaigns across Search, Display, Video, and Shopping Ads platforms. Built and optimized Google Shopping campaigns, improving CTR and overall campaign efficiency. Conducted keyword research and performance optimization to enhance campaign outcomes. Mentored a 5-member team and handled client communication and performance reporting.
Education
IGNOU
MBA
Marketing
Shri Jai Narayan PG College
MBA
Marketing
Central Academy
Intermediate (12th Grade)
Licenses & Certifications
Google Ads Search Certification
Google Shopping Ads Certification
Google Video Ads Certification
AI-Powered Performance Ads Certification
Google Ads Measurement Certification