Harsh Choudhary

Gained hands-on experience in building full-stack applications using React, TypeScript, Java, and Spring Boot, focusing on clean UI development and modular backend APIs. Built and deployed a production-grade microservices-based application using Spring Boot and Spring Security, implementing RESTful APIs, role-based access control, inter-service communication, centralized configuration, and robust data persistence with Hibernate and Spring JPA. Worked within Agile/Scrum environments using Jira to manage user stories, participate in stand-ups, and collaborate effectively during sprint-based development.

Focused on high-value user retention on Howzat during IPL 2025 by executing targeted campaigns and personalized communication strategies, resulting in a 9% increase in VIP user retention. Led the planning and execution of free in-game cash distribution campaigns on Howzat, driving a 26% season-on-season increase in IPL 2025 retention and a 16.4% uplift in overall user reactivation. Optimized cross-sell and Refer-A-Friend (RAF) funnels, leading to a 10.5% increase in monthly RAF-initiated users and a 15.84% rise in monthly child registrations. Analyzed clickstream and user-level data to identify growth opportunities; built KPI logic and dashboards for real-time performance monitoring.

Developed and maintained backend systems using Java and Spring Boot to enhance dynamic web applications. Designed and implemented multiple CRUD web applications and RESTful APIs using Spring Boot within a Maven-based environment. Deployed test projects and established CI/CD pipelines using Tomcat, Jenkins, and AWS services.