Subhendu Sahoo

Collaboration with 20 new schools and colleges, resulting in a 15% increase in revenue. Implemented a comprehensive BTL marketing campaign, resulting in a 30% increase in MTSE exam enrollment among schools and colleges. Implemented data-driven strategies to target new customer segments, resulting in a 20% growth in sales count among previously untapped markets. Collaborated with cross-functional teams to analyze market trends and competitor data, leading to the development of targeted promotions that increased sales count by 10% during peak seasons.

Client Management: Excellent at establishing and maintaining trusting bonds with important clients, as well as understanding their needs and offering personalized solutions that satisfy them. Relationship Building: Excels at building and nurturing strong relationships with key clients, understanding their needs, and providing tailored solutions to meet their requirements. Conducted extensive market surveys and analysis to identify emerging trends and customer preferences, resulting in the successful launch of new ATL & BTL activities that contributed to a 25% increase in brand awareness. Managed a team of 32 marketing professionals, providing guidance, training, and performance evaluations, leading to a 10% improvement in team productivity. Developed and executed client retention strategies, resulting in a 15% increase in customer satisfaction ratings and a 10% decrease in client churn rate over a span of two months. Implemented a performance tracking system that improved team productivity by 20% within the first quarter. Implemented data-driven pricing strategies to optimize profitability, resulting in a 10% increase in average transaction value. Developed and executed comprehensive marketing campaigns that resulted in a 15% increase in revenue in the first quarter of 2023. Conducted comprehensive market survey on consumer preferences and buying patterns, gathering data from over 1,000 participants. Collaborated with cross-functional teams to implement marketing strategies based on market survey findings, resulting in a 20% increase in brand awareness among target audience. Developed and executed targeted marketing campaigns for B2B upsell opportunities, resulting in a 15% increase in upsell revenue.

Utilized market trends and target audience statistics to effectively and appropriately market products. Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. Managed workflow between staff, coordinating documents, planning, and creative material distribution. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Recruited and hired capable team members to add value and diverse skills set to marketing department. Maintained documentation, detailing assignments, in-progress work and completed project milestones. Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads. Researched developing trends to stay updated with new ideas and marketing practices. Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts. Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions. Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments. Generated sponsorships with related and partnering entities to enhance marketing objectives. Executed comprehensive marketing plans that consistently achieved targets for increased revenue. Successfully conducted in Mega events project of organizations such as BNAT, BNSPT, DSSL, and LEARN FEST.

Talked to students and their parents to arrange generated revenue by making the aspirants understand how BYJUS products can help them in their preparation and then closed the deal on spot. Explored potential business avenues and managed meetings for their preparation for the competitive examinations and regular class courses through home counseling sessions. Developed business pipeline using cold and warm techniques. Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts. Negotiated contracts and closed sales with new and existing clients. Developed knowledge of company products and services to make suggestions according to customer needs. Exceeded target individual average revenue goals year over year.

Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website. Translated customer requirements into technical site concepts for bidding and initial planning purposes. Enhanced functionality and appearance of website and repaired functionality issues.