Safal Mahajan

Provides car customization solutions for new-age customers, helping them transform their car from 'A Car' to 'My Car'. Co-creates Personalization themes for New Car Models. Designs and develops 35+ product categories of Car Accessories. Collaborates with new age Start-Ups via Maruti Suzuki MAIL Initiative to find innovative and cost optimized manufacturing solutions, including using LED Lightings, introducing regional accessories using 3D Printing Technology, and leveraging In-Mould Decorations & Thermoforming Techniques.

Objective: Provide insights and solutions to Planners & Buyers to forecast demand from 3,500+ Dealer Outlets and optimize inventory of 5,000+ SKUs. Collaborated with the in-house IT Team to shortlist Software Solution providers for Spare Parts Management Tools, conducting POCs and assessing functionality. Configured Planning & Optimization Tool using data and experience on buying/sales patterns. Applied and verified various combinations of Statistical & Causal methods for Composite Forecasting. Additionally built a 'Customize Module' for forecasting variables influencing future buying patterns and set up a Virtual Warehouse for in-house Kits Assembly.

Objective: Set up India's First Online Marketplace for Genuine Accessories with a unique USP of 'Personalization at Customer's Convenient Place & Time'. Partnered with a Tech Start-Up to co-develop a Comprehensive Lead Management System, integrating it with existing Legacy Systems via a Mobile App. Leveraged gamification tools like 3D Configurators to promote 'Accessories Booking with Vehicle Booking'. Used Maruti Suzuki Smart Finance Platform for Accessories Financing. Increased Customer Engagement using Rewards Program. Built consensus with 40+ stakeholders across 7 Departments & 3 Digital Agencies. Achieved an ROI of 55% within 6 months of project launch and generated cumulative sales of ~Rs 100 Mn.

Developed Sales Strategies & Dealer Incentive Programs across 5 Channels, 19 Regions & 300+ Dealer Parents. Managed Sales Campaigns by working with Marketing & Regional Sales Teams. Researched and analyzed macro trends involving primary & secondary data. Planned Revenue Targets and formulated/maintained Dealer Performance Scorecards based on Key Performance Parameters. Ideated the 'Tyohaaro Ki Tayyari' Campaign, resulting in 26% growth over the previous year during festive season.

Planned and developed New Car Accessories Range based on Model Segmentation. Managed procurement of accessories from vendors. Collaborated with the Marketing Team on Limited Edition introductions. Developed and executed Product Promotion Strategies with the Sales Team. Conducted Dealer Training on New Products and Accessories Operation at Dealerships.

Designed and modeled Wiring Harness & Cabin Components using Solid Modeling Application (Creo Elements/Pro & Pro/Engineer) for Gensets, Backhoe Loader & Trucks for Client: Caterpillar. Collaborated with Caterpillar’s Service Marketing for Design Revisions & Engineering Changes. Managed the allocation of design work to various offshore vendors of Caterpillar.