Rajath Rajeev

Brand Building - Spearheaded a social media campaign, #KheloDaily - leveraging affiliate meme marketing on regional handles, resulting in a 6% increase in brand mentions within the first 2 months. Acquisition - Implemented RoI optimisation, utilizing ad set templatisation, A/B testing systems, fatigue-breaking hacks against competitors, alongside CRM automation - leading to a 9% improvement in click-through rates. Retention - Collaborated on launching a beta 'Quick Practice Play' feature, coinciding with active tournaments, resulting in a 7.5% increase of regular players turning into daily spenders within the initial 2 months.

ArivuPro Academy - Forged alliances with 3 industry correspondents, elevating brand credibility by 5% in South India's fin-edu landscape. Secured features in national outlets like Jagran, Indian Express, Business Line etc., and grassroots community newspapers, driving a substantial 10% increase in brand visibility. Ionage Technologies - Drove community-focused PR campaigns to raise EV awareness in metro cities by 8%, and gained media visibility in national and regional outlets like Express Mobility, ET Auto, TechGraph etc., promoting sustainable mobility solutions and policy-related comments as per India's evolving EV landscape.

Elev8 App - Implemented strategic initiatives to enhance user acquisition on the Elev8 App, leveraging ASO, SMM campaign optimization, resulting in a 20% increase in app downloads within six months of launch. Activations - Implemented innovative push strategies through Notification, WhatsApp, SMS and Email Marketing to improve customer retention, leading to a 13.5% increase in user engagement, thus activating cross-sells and upsells. Product Mgmt - Collaborated cross-functionally with the Product, Sales, Service & Delivery Team to analyze customer personas, user behavior and feedback loops, to foster a channel of continuously iterated in-app features and LMS functionality, resulting in a 9% reduction in attrition rate and improved customer satisfaction scores.

Brand Strategy - Spearheaded 'brand curiosity' initiatives for top-tier clients such as Prime Video, Disney+ Hotstar, Zee Group and Sony Group, etc., through social media campaigns, TVC-led marketing activations. Influencer Marketing - Led cross-functional teams in devising and implementing innovative influencer marketing campaigns rooted in engaging copy and concept for clients like Leverage Edu, CoinDCX, etc., resulting in significant improvement of followers, engagement rate, avg. likes/post, avg. comments/post, brand mentions, uptick in inbound requests for consultation slots and more. Account Mgmt - Maintained effective comms. between internal and external departments through Bandcamp, ClickUp, Slack & Jira etc., leading to a successful project deliveries for brands like Shoppers Stop, Pepe Jeans, Dharma Movies, Asian Paints, Crossword Bookstores, etc.

Handled social media copywriting for websites, GMB reviews, product listings, ad creatives, social media posts etc., Overlooked client coordination and account management across various industries for active and new clientale. Key Accounts: Hosachiguru, Massey Ferguson, Spar, Alchemy Group, Merusri Developers & Nordusk Lightings.

Reactivated monthly artist workshops, resulting in a 20% increase in content shares and B2B engagement. Maintained 80% cross-functional team satisfaction, fostering collaboration with artists and product designers. Key Accounts: 40+ Thematic Artists, Google-CSR, BMW-CSR, Mercedes Benz-CSR & Merck-CSR.

Ensured 100% budget compliance, saving 15% and boosting revenue thereof as per plan. Increased event registrations by 20% through 'new product'-based marketing initiatives. Curated unique cultural elements, achieving 91% attendee satisfaction and positive media coverage.