PUNEET SOOD

Achieved top-performing sales figure as highest performing sales leader. Played a key role by providing consultation, guidance and assistance to marketing and sales team for consistent positive morale. Driving Go to Market Strategies by designing marketing plan tied to overall business plan, aligning internal parties across category teams, brand, product, sales, sports marketing and other cross-functional partners. Maximizing brand and sales impact of ongoing business launches by optimizing merchandising, promotions, messaging, and special events. Executing consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation and positioning, product segmentation and sales performance. Revamping consumer brand identity, visuals, packaging and messaging with brand awareness lift. Managing Customer preferences, analyzing product sales patterns and purchase behaviors in market promoting right price bundle and offers. Maintaining knowledge of current sales & promotions, policies regarding security practices. Conducting trainings for team members to ensure smooth business operations with sales strategies.

Identified buying needs of the customers by using differentiated marketing and advertising solutions to expand customer base and revenue. Evaluated CRM and order management system effectively to optimize performance. Analyzed data and customer insights to improve overall category performance and designing category architecture in accordance to market strategy and ongoing product trend. Developed entire marketing program including budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show.

Recognized as change agent, who has championed some of the most successful brand turnaround strategies and product launch campaign categories. Managed tracking of daily activities to achieve sales, revenue growth and formulating end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives.