Chirag Bhadiyadra
@chiragbhadiyadra
Manager – Product & Growth Marketing at OTPLESS
Gurugram, Haryana
Chirag is a results-oriented Growth and Product Manager with over 5 years of experience in performance marketing and product growth. He is skilled in marketing automation, user acquisition, retention strategies, and data-driven approaches. He has a proven track record of driving impactful marketing campaigns that significantly increase website traffic, brand awareness, and customer engagement. He is adept at collaborating with cross-functional teams to achieve business growth objectives.
Experience
Manager – Product & Growth
OTPLESS
Spearheaded B2B marketing strategies, including go-to-market plans. Drove email marketing campaigns, achieving a 25% increase in open rates. Led integrated marketing campaigns across multiple channels (direct mail, LinkedIn, WhatsApp, push notifications). Managed digital advertising campaigns on platforms like LinkedIn, Twitter, Facebook, Google, and Reddit Ads.
Manager – Growth Marketing
BharatPe
Orchestrated growth initiatives for BharatPe, Postpe, and 12%Club. Conducted product-level A/B tests to optimize acquisition and retention, scaling the Referral Program by 2.5 times. Implemented targeted digital marketing strategies and managed product marketing communication (Push Notification, In-App, WhatsApp, SMS). Integrated attribution and marketing automation tools (AppsFlyer and CleverTap).
SEO & Digital Marketing Intern
Leeway SofTech
Established and managed the company's social media presence. Conducted keyword analysis and implemented on-page SEO strategies, resulting in a significant increase in website traffic and improved Google ranking.
Education
Gyanmanjari Innovative University
Bachelor of Engineering
Computer Engineering
Bhavnagar, Gujarat
XII
Science
Bhavnagar, Gujarat
X