Prasun Mukhopadhyay

Directing a dynamic team in executing successful email campaigns, resulting in a 20% increase in client engagement. Collaborated with cross-functional teams in gathering campaign requirements to re-engage close lost accounts, on-hold conversations, and new pipeline generation based on sales & marketing territory accounts intelligence. Mentored and coached Campaign Managers on the GTM strategies to improve quality MQL inflow from events, online media, and email marketing channels by 30%. Working with the leadership to map the India SDR and Marketing team's strategy for hitting $5M new revenue acquisition target for 2024. Building new playbooks for process standardization in collaboration with sales enablement & marketing teams to drive better transparency and set the right expectaitions.

Led a team of 10+ FTEs in Mid-Market as a POD-Lead and helped the leadership to build the Inbound & Outbound lead generation process across Enterprise North America & APAC resulting in a 30% increase in Sales Qualified Leads in the market via emails, Linkedin, and calls. Worked alongside the leadership for scale initiatives resulting in a 100% increase in prospecting scale and penetration rate (account sniped to appointment set) increase from 7.2% to 11.7%. Designed outbound campaign strategies with account research where I've executed industry-specific prospecting, resulting in a 30% increase in SQLs, a 20% improvement in SQL to Opp. conversion, and a $1.5M in new revenue acquisition. Executed strategic LinkedIn messaging approach to connect with key decision-makers, leading to a 15% increase in response rates and securing logos from 3 Fortune 500 companies. Involved in B2B GTM strategy-making to design marketing campaigns to increase MQL inflow & drive 500 Appointments to support our goal of reaching $2.2 M new business ARR in 2023. Consistent Highflyer WINNER for 2022-23 for achieving the highest number of appointment-to-opportunity conversions. Stack Rank 1 EFTA across the US and India teams in the 2022 & 2023 Cost to DCC analysis.